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Going Green: The buck stops here Young people capitalize on sustainable development

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Hey You / Don’t you give up / It’s not so bad / There’s still a chance for us…

Remember this song from the Live Earth concert? Would you have ever believed that Material Girl Madonna could actually compose a song to save Planet Earth? Or that leading venture capitalist Vinod Khosla could be cleaning up water supply?

Not so long ago, environment preservation was the bastion of tree-huggers. Today, it is not World Wildlife Fund and Greenpeace but New Ventures Inc and Cleantech Ventures that are spearheading the Go Green movement.

What has triggered this change? The answer is obvious. Environmental concerns are no longer limited to geologists anxious over shrinking continents and changing climate; it’s crossed the doorstep and entered our lives. Whether it is the fast depleting energy resources, or unchecked carbon emissions, or indiscriminate tree cutting, we are all being affected by it.

Ironically, in India it is the rapid economic growth and new wealth that is fuelling these problems. The quest for a better quality of life without compromising on the environment quotient is the biggest challenge we face today.

NEN Announces
Entrepreneurship Week India 2009
It’s not every day that more than 2,00,000 young people turn out to support entrepreneurship. Maybe one could expect it for a concert; maybe a demonstration; certainly a world cup match! But entrepreneurship?
The sheer volume of participation in Entrepreneurship Week India 2008 awoke in all of us – across the NEN community – a heightened sense of responsibility: Towards these young people, and towards the future.
The question raised by many was: How can we use the power of E Week to tackle the hardest problems, and help future entrepreneurs prepare for the best opportunities? The proposal was that each year, E Week should focus on a sector presenting us with some of the greatest challenges, and therefore the greatest opportunities of our time.
Therefore, we are delighted to announce that the next Entrepreneurship Week India, to be held on February 7-14th 2009, will challenge us all to: Go Green! Because the world is our business.

The search for solutions has created enormous business opportunities. Recently, Nobel Peace Prize winner Al Gore predicted that India could lead the world in renewable energy technologies.

Agreeing with him is Nicholas Parker, Co-founder and Chairman, Cleantech Group, who in a recent article cited: “The Indian cleantech market is primed for substantial growth, especially within the clean energy and water sectors. Rapidly growing economy, an increasing population, and limited availability of natural resources are leading India to a pivotal point, where the environment and clean technologies converge to become the driving force behind every aspect of Indian business.”



Comments (1)Add Comment
going green
written by abu, February 20, 2009
Hey You / Don’t you give up / It’s not so bad / There’s still a chance for us…

Remember this song from the Live Earth concert? Would you have ever believed that Material Girl Madonna could actually compose a song to save Planet Earth? Or that leading venture capitalist Vinod Khosla could be cleaning up water supply?

Not so long ago, environment preservation was the bastion of tree-huggers. Today, it is not World Wildlife Fund and Greenpeace but New Ventures Inc and Cleantech Ventures that are spearheading the Go Green movement.

What has triggered this change? The answer is obvious. Environmental concerns are no longer limited to geologists anxious over shrinking continents and changing climate; it’s crossed the doorstep and entered our lives. Whether it is the fast depleting energy resources, or unchecked carbon emissions, or indiscriminate tree cutting, we are all being affected by it.
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