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Friday, Feb 10th

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Social Media Schedule- How to ensure it is right?

Friday, 10 February 2012 12:22 DARE Strategy - Marketing & Branding
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By Manik Kinra

 

Here are the six important lessons that put Social Media Schedule on its track of success:Crafting an Integrated Plan by being Strategically Social-Integration of Social Media throughout your business Regarding Social Media as Intelligence Value-...

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The Quikr Story

Monday, 30 January 2012 17:14 Prashanth Hebbar Strategy - Marketing & Branding
Companies are built in a million different ways. Very few stand out as being unique. Joining this minority is Quikr.



This is the story of how Quikr came to be.

Looking back at the Internet technology business, one cannot miss out the story of how Opera browser became an independent company...

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Does SME advertising really reduce during recession?

Friday, 30 September 2011 09:45 Sitash and Manik Strategy - Marketing & Branding
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Smart companies spend more in advertising during recession. Since during economic recessions, people don’t stop spending but they look for a better bargains, advertising and promotion become  essential for business growth.

During recessions, SMEs around the world generally tend to cut their...

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The changing phase of marketing

Sunday, 31 October 2010 00:00 Sharmila Das Strategy - Marketing & Branding
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The 1990s witnessed the evolution of marketing as a pivotal tool for small business enterprises. Now with the social media coming in a big way and yielding benefits for many, it's time to take a closer look at what challenges have forced these changes in the marketing scenario of SMEs in the past...

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Ten Rules of Social Media Engagement

Saturday, 31 July 2010 00:00 DARE Strategy - Marketing & Branding
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  1. Temper your expectations according to the audience available.
  2. You need to be active on multiple networks simultaneously that reach your target audience.
  3. Do not expect miracles overnight.
  4. Do not be sporadic.
  5. Do not delegate it to junior employees.
  6. Whatever happens, do not fight.
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