Marketing & Branding
Till recently, the government and the industry alike were betting big on the country’s organized retail sector, touting it as the growth engine for...
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Marketing & Branding
Why Big Retail is in a Mess
Overambitious expansion, squeezed profit margins, and unsustainable operational costs have adversely affected India’s organized retail sector
Till recently, the government and the industry alike were betting big on the country’s organized retail sector, touting it as the growth engine for...
Till recently, the government and the industry alike were betting big on the country’s organized retail sector, touting it as the growth engine for...
Building enduring brands: Learnings from hereditary food biz
Maintaining the pull and mysticism of your brand without an advertising budget is not an easy task. Right? But every Indian city has an eating joint that is a legend. They have not just survived, but thrived generation after generation with just word of mouth publicity. How did they achieve this?
The Online Advertising Food Chain
Online advertising is growing by leaps and bounds, but are there opportunities for smaller players?
It is said that during any economic downturn, the first sector to get impacted is advertising as it is the first place where companies like to cut back. However, thanks in part to a small base...
It is said that during any economic downturn, the first sector to get impacted is advertising as it is the first place where companies like to cut back. However, thanks in part to a small base...
Outsourcing your marketing and sales dept
A few agencies offer outsourced marketing services for small companies and startups, but low awareness is still a hurdle
When 32-year-old Dasharatham Bitla quit his job at Oracle and decided to start a software product company of his own last year, he did the usual thing. He got a team of...
When 32-year-old Dasharatham Bitla quit his job at Oracle and decided to start a software product company of his own last year, he did the usual thing. He got a team of...
How to get more search engine traffic to your articles
The Internet gives you access to a worldwide audience; if only they can find you. Discover how to increase search engine traffic to your pages—on Websites, blogs and forums—by understanding and writing about what people are searching for
Recently I was involved in an exercise to identify a...
Recently I was involved in an exercise to identify a...
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