Marketing & Branding
It is said that during any economic downturn, the first sector to get impacted is advertising as it is the first place where companies like to cut back. However, thanks in part to a small base...
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Marketing & Branding
The Online Advertising Food Chain
Online advertising is growing by leaps and bounds, but are there opportunities for smaller players?
It is said that during any economic downturn, the first sector to get impacted is advertising as it is the first place where companies like to cut back. However, thanks in part to a small base...
It is said that during any economic downturn, the first sector to get impacted is advertising as it is the first place where companies like to cut back. However, thanks in part to a small base...
Outsourcing your marketing and sales dept
A few agencies offer outsourced marketing services for small companies and startups, but low awareness is still a hurdle
When 32-year-old Dasharatham Bitla quit his job at Oracle and decided to start a software product company of his own last year, he did the usual thing. He got a team of...
When 32-year-old Dasharatham Bitla quit his job at Oracle and decided to start a software product company of his own last year, he did the usual thing. He got a team of...
How to get more search engine traffic to your articles
The Internet gives you access to a worldwide audience; if only they can find you. Discover how to increase search engine traffic to your pages—on Websites, blogs and forums—by understanding and writing about what people are searching for
Recently I was involved in an exercise to identify a...
Recently I was involved in an exercise to identify a...
Looking below the line
Unconventional marketing strategies can be a start-up’s best friend
In today’s cut-throat competition, below-the-line promotions have become indispensable tools for both start-ups and large organizations, thanks to the low cost factor. “At least 70% of the decisions on whether to buy...
In today’s cut-throat competition, below-the-line promotions have become indispensable tools for both start-ups and large organizations, thanks to the low cost factor. “At least 70% of the decisions on whether to buy...
Entrepreneurial marketing
Forty-four years old Shellye Archambeau is one of the most successful women in corporate America. After having spent her first 15 years at IBM, where she rose up to be the highest ranking African American woman ever in the company, she moved to many smaller, entrepreneurial companies.
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