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Strategy -
Marketing & Branding
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Written by Aman Malik
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Monday, 01 February 2010 00:00 |
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YouTube is by far the largest and the most visited video sharing resource on the Internet. Yet, there are some viable alternatives to this behemoth, some specialized, others employing similar models as YouTube. DARE takes a comprehensive look at some such alternatives.*
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Strategy -
Marketing & Branding
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Written by Vimarsh Bajpai
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Wednesday, 30 September 2009 00:00 |
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Before taking the franchising route to grow your business, be sure that you have a tested product or a service, a fairly popular brand, adequate systems and processes and money to spend on marketing
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Strategy -
Marketing & Branding
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Written by Krishna Kumar
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Tuesday, 01 September 2009 00:00 |
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Much has been written about how social media and online communities can be leveraged to help achieve your business goals. But how exactly do you do that? This piece takes off from where our previous cover story (How Social networks help improve your business) was left.
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Strategy -
Marketing & Branding
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Written by Krishna Kumar
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Saturday, 01 August 2009 00:00 |
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Social networks have been touted as the next big marketing tool for any business. So we all have a profile on MySpace and Orkut, and have even tried to answer a question or two on LinkedIn. Our contact details are on Plaxo and we have even made the occasional Tweet. |
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Strategy -
Marketing & Branding
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Written by Aswathi Muralidharan
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Friday, 01 May 2009 00:00 |
Overambitious expansion, squeezed profit margins, and unsustainable operational costs have adversely affected India’s organized retail sector
Till recently, the government and the industry alike were betting big on the country’s organized retail sector, touting it as the growth engine for...
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