This is the only category under enterprise solutions with more than 19 brands contesting, and with six making it to the User’s Choice club—Check Point, Cisco Systems, Microsoft (ISA Server), Symantec, Trend Micro, and McAfee. When compared to last year’s club, there’s one member less—Fortinet. The winner this year is Cisco Systems, which was behind Symantec at second position last year.
| Users’ Choice Club 2010 |
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| Cisco and Symantec together are used by 42% of the users surveyed. Cisco beat Symantec to the top position this year. |
| Future Brand Preference Reasons |
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| McAfee is a likely purchase for its reliability and after sales support/services. |
| Brand Loyalty 2010 vs. 2009 |
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| The percentage of loyal users for all brands has increased over the last year. |
This year these two brands are used by approximately 42% of the total participants with 22% using Cisco Systems and 20% using Symantec products. Even in the top of mind recall, Cisco Systems and Symantec are on top with 24% and 20% participants, respectively, responding with their names.
Considering the reasons for future brand preference, different brands are likely to be preferred for different reasons. However, brand appeal and reliability of a product are two major factors for users choosing their current and future brands. McAfee enjoys product reliability as the strongest reason for its future purchase, while users choose Symantec for its brand appeal. Cisco is dominant in initial price and after sales service/support.
Cisco Systems has a strong brand perception across almost all industry verticals, except communication media, health care, and services. BFSI, education, and discrete manufacturing are verticals where Symantec has very strong brand perception. The services vertical is dominated by McAfee. Cisco Systems is leading in three out of four geographic zones with Microsoft ISA Server ahead of it in the East.
On the brand loyalty front, all members of the Users’ Choice Club have gained loyal customers over the last year. Both Check Point and Microsoft need to improve, as less than 50% of their existing users are likely to stay with them in the near future.
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The content for this article is sourced from PCQuest Visit their website: www.pcquest.com
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