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Innovative Hiring Strategies

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Websites such as LinkedIn and TooStep are reaching out to passive job seekers, who are comfortable in their present position and do not visit job portals. The use of social networking websites for hiring is here to stay, and is picking up very fast.

Sudheesh Venkatesh
Head, HR, Tesco HSC

While job portals succeeded in reaching out to active job seekers, companies were still finding it difficult to attract those who are comfortable in their present roles, and do not care to put up their resumes on jobsites. “Web 2.0 hiring is all about using the power of the social web to reach out to the right candidates, interact with them and hire them,” says Manav Gupta, Co-founder, TooStep. The firm is leveraging the social networking capabilities of the Web to place candidates for 16 companies who are its clients.

The growth of social networking sites has been swift. For instance, LinkedIn had more than 19 million registered users as of February 2008, across 150 industries. “These sites, especially the business-oriented social networking sites, provide instant credibility to a professional’s profile, with the referrals and recommendations of the person, thus aiding recruiters in captivating their mindshare. Thus, today many job seekers and recruiters in India are making use of such sites to identify the right and potential candidates, including international talent, at minimal cost,” says Shankar.

"For recruiters", Shankar says, "social networking sites come to the rescue when one is looking out for candidates having niche skills or for roles based in alien geographies." He cites an example, “For instance, if an IT services firm wants to hire a regional head for its media and entertainment business based in Boston, it won’t find much value in uploading this position on job sites, and that’s where networking sites come into play when one is looking for candidates for roles based in far-off places.” Social networking sites can be used by recruitment agencies, as people who are not very active job seekers can be contacted and offered job proposals.

Some interesting job postings from startups on LinkedIn
  • Senior software engineer—startup—innovative
    Join our internet startup and work on our patent-pending technology. We are a talented and innovative group of seven looking for #8. Don’t bother applying if you don’t live and breathe technology.
  • Unusual opportunity—state education officers at iDiscoveri
    This role is very hands-on, entrepreneurial and will give you a lot of opportunity to paint your picture! iDiscoveri offers enormous opportunities to learn, make a difference, be recognized and rewarded.
  • Entrepreneur, new internet business at Naspers
    The business leaders we are seeking to appoint have high energy levels, entrepreneurial drive, extensive knowledge of the Internet and digital world, coupled with sound business acumen.
  • Co-founder and key person at a self-improvement promotion company
    I am looking for an ethically ambitious, smart and energetic team player with strong sales management background, preferably in consumer services.
  • Startup opportunity for iPhone developers
    This is a great opportunity for programmers with entrepreneurial spirits. As a partner you will be offered company shares (equity in the company) or some sort of combination of equity and milestone payments. We have all options open at this time.

We are witnessing an unprecedented increase in lateral hiring in the private sector from the public sector, the armed forces, as well as experienced people looking for second careers

Sampath Shetty
Vice President (Permanent Staffing), TeamLease




















The best part about Web 2.0 hiring is that it gives job seekers the chance to scan firms and vice versa. Most companies highlight on their websites the kind of work environment and benefits they provide. For startups, social networking websites now provide fertile ground for hiring and more and more entrepreneurs are logging on to it.



Comments (12)Add Comment
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written by Shannon Smith, December 08, 2010
I think the social networking aspect of recruitment is an interesting one. Especially when you combine it with employee referral programs. It does provide an interesting way to reach a large target audience and low cost compared to say an employment fair. He is blog post on social influencers in the work place and how they could be used to boost employee referral programs

http://powerboard.co.nz/social-media-news/social-recruitment/social-media-influencers-employee-referral-program/
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GMT Powerpress machine is and supplier of Power press machines to all over India and Chennai. It supplying of various power press machines- 'C' type power press,Cross Shaft Power Press, Pneumatic clu
written by power press, October 16, 2010
select the best inspire the rest this is the slogan of todays emporium
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hr strategies
written by surabhi, June 04, 2010
nice article for HR strategies. I am have done MBA in HR and seeking hr job in delhi in reputed organization.
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Innovative approach to attract niche talent
written by Munish K Gupta, April 19, 2010
The techniques mentioned above are good and they serve the companies to an extent. But when companies are in search of niche talent all over the world, they face hurdles in two folds – a) how to reach out to the right forum where the required niche talent frequent and b) how to screen and shortlist

Reaching out to social forums like linkedin or facebook allows companies to reach the talent, but the next question how do the enterprise verify what the candidate is mentioning on his profile is correct or not. How does an enterprise create a pull so that the right candidate themselves are attracted to your brand.

Read out an innovative approach to attract niche talent - http://blog.ideaken.com/2010/0...niche.html
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Hiring - A sales function
written by Renuka, March 30, 2009
Recruitment has now become a sales function. When you are hiring people in bulk, its important how you sell yourself in the market and how you are percieved by your target market.
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A new concept in hiring
written by Ajay Tiwari, March 22, 2009
Hi,
I am happy to see most of the hiring strategies, mentioned at one place, are mostly in practice. Most of the giants are using them - But the benefit is different. WHAT you do is important but HOW you do is more important.
I have always believed in "Unity in Diversity". When the problems are common - Make your goal common. Team work can do wonders.We can utilize the redeployment pool available with each other after checking our requirement and fitment criteria.

People are unemployed not only b'coz there are no vacancies but there is no information. We can give more brainstorming to the broad subject by thinking towards Mission Employment.
I am ready to contribute more on the same and some really innovative practices that I have planned to use in my next assignment as a hiring lead. Am open to your questions on This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Thanks
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CEO
written by Shivaji Mukthavaram, March 20, 2009
I concur with the recruitment strategy evolution and also i feel that it is not yet complete without the "virtual recruitment" evolution which is picking up. Virtual recruitment adds two major benefits to the companies... 1. Time-to-hire: Well & quick connectivity (using video and microphone) at job seekers desktop and
2. Cost-to-hire: It is pretty cheap to conduct a Virtual Job Fair / Virtual Seminar to attract professionals / Conduct online interviews / Online campus recruitment to hire from different locations at the same time to build cross cultural teams.
On the similar lines, i have started a new venture www.jobafair.com and appreciate your feedback.
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Good Strategies
written by Maria, March 16, 2009
Strategies of this article is very lovely and useful.
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Scope for better stratergies
written by Ralston Coelho, November 21, 2008
Hi,

This article is good. But I think the strategies could have been more innovative.

It's always great to see articles with quotes from senior HR personnel. It helps you aware of what's happening in different companies.

But I feel that the strategies mentioned about are old, which everyone is using. It's strange that no one has used the Mobile platform for recruitments yet. Sizeable portion of the target recruits would have access to a mobile phone.

NDTV jobs had come up with a scheme where a person could refer his/ her friend and if he/she gets selected, they stand to benefit. Though the model bombed, I feel the future in technologies and platforms like these!!!

Cheers

Ralston

www.ralstonraz.blogspot.com
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Really innovative!!
written by Aarthi, November 12, 2008
Nice coverage on the role of social networking sites on hiring process.Another fast-growing hiring strategy is hiring talented women at home.Due to family commitments,many professional women opt to quit their career,but not their desire for learning and a comeback career.Many new schemes like Tata's second career for women,Pepsico's job recruitment advertisements focussed upon recruiting women only etc.. are all set to explore this new arena.Also online portals like gharkamai.com, target experienced professional women at home, to outsource project work posted by their clients.Gharkamai.com claims that India has the largest pool of professional stay at home women, so are confident about making the best possible use of this workforce.
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written by Manjula, August 26, 2008
I don't think that this article offers any out of the box methods of hiring talent. All that has been talked about are the good old ways of recruitment or the few new ones that are being used by one n all.
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written by S A Uday Kailash, August 23, 2008
your article about hiring strategies is really very good. i am an HR student in Amity Business School and it is very useful for me. we have an HR magazine in our college can you write an article of this kind for our magazine. waiting for your reply.
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