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Doing Business in Israel

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The country’s rich talent pool and technological know-how makes Israel a lucrative place to do business

If security fears due to Israel’s position on the world map is keeping Indian companies away from investing in the country, then they are most certainly losing out on a host of benefits tha it has to offer.

Some of the world’s top multinational giants have already invested in Israel and many others are queuing up to set up base there. IT major Microsoft’s R&D center in Israel is one of the company’s three international strategic regional development centers. Others MNCs that operate from Israel include Intel, HP and Motorola.

While Indian investment in the country is miniscule, the bilateral trade between the two has grown in a big way since full diplomatic relations were established between the two countries in 1992. It has grown 20 times to touch $4 billion at the end of 2008. India exports textiles, chemicals, rubber and plastic products, machinery, base metals, prepared foodstuffs and transport equipment to Israel. Major items exported by Israel include diamonds, machinery, telecom equipment, software products and services and chemical products.

Why Israel?
Israel’s workforce is highly educated, thanks to the world-class educational institutes that dot the country. The Technion Israel Institute of Technology has over 12,000 students enrolled in its various programs. The R&D facilities are of global standards, as the country is estimated to invest 4.5% of its GDP on research and development facilities. Israel has always been a hotbed of entrepreneurship, backed by the booming venture capital industry. According to the Invest in Israel Agency, 483 Israeli hi-tech firms raised over $2.1 billion in 2008, the highest amount in the last seven years. This was up $1.8 billion over the 2007 and 28% over the 2006 figures.

Mouneer Agbariya Economic Counsellor, Embassy of Israel in India
How have trade relations between India and Israel grown since full diplomatic relations were established between the two countries in 1992?
Since establishing full diplomatic relations between the two countries, the volume of trade between the countries has been around $200 million. Within the last 17 years, it increased 20-fold. We have ended the year 2008 with bilateral trade of nearly $4 billion. The growth in Israel’s exports to India that varied between 7 and 12% per year; in the last three to four years it has been increasing at 18 to 25%. We don’t have similar figures with any other country worldwide.

Both Indian and Israeli markets have different capabilities. What India produces and exports to Israel is X, what Israel produces and exports to India is Y — which means both are exporting different things. So there is no competition between the two countries. In most cases, Israeli companies are not competing with local companies. This has helped trade to increase in big volumes. The same goes for Israel. If you look at the composition of exports from Israel to India, it would be mainly chemicals, equipment for the telecom sector, machinery etc. while India exports textiles and agriculture products etc.

What is it that makes Israel an attractive destination for foreign investors?
In most of the sectors you will find that cutting-edge technology comes from Israel. The government is actively involved in giving incentives for foreign investors to come and invest in Israel. These incentives help foreign companies in the initial stage to minimize risk and the expenditure.

We have a unique program that encourages foreign investors to invest. The program states that the government will subsidize nearly 80% of the labor cost during the first year. During the next three years, the subsidy will reduce, but during the first few years there would be some share of the Government of Israel in the labor cost. This is because the cost of labor in Israel is relatively high. So, in order to make the cost affordable for investors, the government shares the cost to make it affordable. In addition to this, there are other incentives in taxes etc. which prospective investors could consider.

How are the business-to-business relations between the two countries growing?
The main fields in which we see increased activity by Israeli companies in India is the telecom sector and in homeland security after the unfortunate events of 26/11 in Mumbai, There are an increasing number of Israeli companies that are tying up with local companies. The agriculture sector is another. There is a big potential for Israeli companies in water technologies. We have excellent technologies available in water management and desalination etc. We have started to see more and more Israeli companies coming to India in this area.

How do you allay fears on security of investments of foreign investors?
The answer to this question is very simple. Most of the multinational companies have invested in Israel. Take, for instance, in Motorola and Microsoft. Intel has a huge manufacturing facility in Israel with 400 to 500 workers. Cisco is there, besides Alcatel. Most of the international names are already there in Israel.

Israel is one of the biggest arms supplier to India. Due to the offset clause in defense sector, are the Indian companies benefiting from this?
During my talks with companies that are in the military equipment space, this issue comes up for discussion. Usually, I try to bring about some kind of tie-up with local companies such as Tech Mahindra and Tata. This is the only involvement from my side. The matter of offset is relatively new. This obligation of offset was not there in the past. From the Indian side, they did not know how to make companies fulfill their commitment for offset requirements. Now things are gaining shape and are becoming clearer. The companies that are committed to offset now know more on how to fulfill them. There are enough companies in India that are suitable and can help Israeli companies fulfill their commitments under the offset clause.

Which are some of the sectors that you think are lucrative?
Besides water technologies, biotechnology and IT are very promising. In the IT sector, Israeli companies have very advanced technologies and Indian companies have very good capabilities. Combining the two would bring in a lot of benefits. Another area which is very new is renewable energy is in the shape of solar energy. There is also a special program from the government to encourage the use of solar power.

Are there talks on FTA between the two countries?
There is a proposal from our side for negotiations. The proposal was sent to the Ministry of Commerce in 2007, but till date we have not got any official response from the Indian side. We get to know that things are being considered positively, but no official response has been received so far.

What is the scope of joint venture agreements between Israeli and Indian companies?
I think the volume of JVs between Indian and Israeli companies is not up to the level it should be. This is because Israeli companies are concerned about the patents regime and protection of intellectual property in India. Most of the Israeli companies are still not aware of what steps have been taken by India and are not so confident about the agreement. They worry that Indian companies may copy the technology after some time and would start to work on their own. This is a big reason as to why we do not see a lot of JVs between Israeli and Indian companies.

There are a number of sectors where Indian investors can benefit from Israel’s expertise. Take the case of water technologies. Israel has worked wonders for itself despite the scarcity of this resource. With a 75% water recycling rate, Israel has the world’s largest desalination plant. The renewable energy sector is also lucrative. Israel has devised plans that promote the use of solar power for household consumption. Israel’s pharmaceuticals and life sciences industry is also one of the world’s most advanced. There are over 900 life sciences companies, with around 50 to 60 formed every year, according to the Invest in Israel Agency.

DARE/doing business
Ease of2009 Rank2008 RankChange in RankIndia
Doing Business30300122
Starting a Business2418-6121
Dealing in Construction Permits120111-9136
Employing Workers9292089
Registering Property160158-2105
Getting Credit55028
Protecting Investors55038
Paying Taxes7774-3169
Trading Across Borders98-190
Enforcing Contracts102100-2180
Closing a Business39434140

Source: World Bank Doing Business 2009 Report

 

Sun Pharma is chewing a bitter pill in Taro acquisition

It all started in May 2007 when Sun Pharma, one of India’s leading pharaceutical firms, penned a $454 million merger pact with Taro Pharma of Israel. But the Israeli firm soon withdrew from the agreement citing undervaluation. The two companies then moved the court even as the Indian firm made an open offer to grab all shares of Taro Pharma.

The issue of the open offer that was launched at $7.75 a share last year was dragged to court again by Taro. The court stopped Sun Pharma from closing the offer till the verdict comes out.

The two are still awaiting the judgement of Israel’s Supreme Court on the issue.

 

DARE/key sectors
Pharmaceuticals
Tyre manufacturing
Agro industry
Biotechnology
Telecommunications
Water technologies
Information technology
Renewable energy

Starting a business in Israel is relatively easy vis-à-vis other economies in the region. The World Bank’s Doing Business Report states that it requires five procedures, takes 34 days, and costs 4.40% GNI per capita to start a business in that country. Israel ranks quite high on the parameters of credit availability to investors and investor protection.

Comments (10)Add Comment
hi
written by abir_ahmed, April 20, 2011
@arabb : You are right mate. I would launch my business in Libya rather than Israel. Israel is just a piece of hell and there is no security.

Abir(Slap Chop)
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Maybe
written by Dissertation, December 24, 2010
Maybe not everything about Israel is THAT bad?
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democracy in israel
written by arabb, November 10, 2010
There is no democracy in Israel as a state is illegitimate and illegal and not recognized
Evidence of this if anyone wanted to write a comment in the Israeli websites
Does not allow him or be there are many obstacles to prevent him from writing a comment The reasons for Arab-Israeli conflict is the occupation of Palestine in 1948.
Palestine Arab Islamic state like the rest of the Arab and Islamic states surrounding
Them. Means that there are Jews and Zionists in Palestine a big mistake, because this entity
Zionist is not consistent with the surrounding area (such as language, customs, traditions and religion)
The only solution to end the Arab-Israeli conflict is the expulsion of Jews from Palestine
All of Palestine. The Jewish people will not rest and will not feel comfortable and stability
But if it gets out of Palestine and the Middle East completely. If people continue to
Jews in Palestine and the Middle East, the death and destruction will continue.
Palestine Arab Islamic state and will remain
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written by arabmuslim, November 08, 2010
There is no state called Israel.
State of thieves called Israel a
basis of the displacement
and killing of Innocent nation .
state of thieves basis
bloodshed and war
And the arrest of people
for tens of years to
prevent him from claiming
The right to life .
basis steal the land of the
Palestinian people
And then steal
the land of the Arab-Muslim
the entire .State of the
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And the bloodshed and
destruction of houses and
killing innocent people
and occupying the country
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written by Hemendra U Mehta, January 28, 2010
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