The country offers great opportunities for Indian entrepreneurs to invest in diverse sectors
The Barossa Valley is a prominent wine-producing region of Australia. Earlier this year, Chateau Indage, India’s leading wine maker, acquired Australian winery VineCrest located in the region. Chateau had been eying Australia’s lucrative wine businesses for quite some time, having earlier lapped up Thachi Wines and Loxton Winery.
The strategic moves by the Indian wine maker were aimed at expanding its portfolio of brands, and Australia proved to be a lucrative location.
| DARE/key sectors |
| Information technology |
| Agri-business |
| Biotechnology |
| Clean energy |
| Financial services |
| Wineries |
| Minerals |
| Education |
| Tourism |
Chateau is among a host of Indian companies that have invested in Australia in a big way, either through acquisitions or through greenfield projects. Burrup Fertilizers, part of India’s Oswal Group, set up a A$ 700 million liquid ammonia plant on the Burrup Peninsula in Western Australia in 2003. The plant is one of the world’s largest ammonia production facilities with 6% of the total world output of tradable ammonia. Among other companies, Gujarat NRE owns coking coal mines in Australia, while Hindalco has stakes in copper mines. In the last one year Rolta India, Bhushan Steel & Strips, Reliance Industries and Essar have invested in the country. Well-known Indian IT companies such as Satyam Computers, TCS and Wipro already have offices in Australia.
India and Australia are exploring the possibility of a Free Trade Agreement, for which the feasibiliy study is already on.
Why Australia?
According to the World Bank’s Doing Business Report 2009, Australia’s rank has improved on the overall parameter of doing business. It takes two days and two procedures to start a business in that country. “The major investment in dollar value, and probably also in number of projects has been in resources. IT, education, tourism and now are starting to see financial management business as well. We are seeing some Indian companies buying wineries in Australia,” says Peter Linford, Senior Trade Commissioner – South Asia, Australian Trade Commission.
The country’s highly-skilled and multilingual workforce is a big plus for Indian companies wanting to set up shop there. The Australian government’s Benchmark Report 2008 states that the country “has an open, competitive and resilient economy which has enjoyed almost two decades of uninterrupted growth.” No wonder foreign direct investment has grown sharply. Over the last five years to June 2007, the FDI in Australia increased by 155% to US$ 279 billion, according to Australian Bureau of Statistics.
In view of the current global financial turmoil, should Indian entrepreneurs wanting to invest in Australia be worried? What sectors do you think would be attractive to Indian entrepreneurs? In the health and medical fields, Australia is quite advanced, but sometimes quite short in funds to develop as commercially. Investment into that in Australia would develop product and service delivery. Then there is the IT sector. India has done wonderful things in IT already. There is some very rich R&D concept and product development in Australia that would benefit to link up with Indian commercialization power. Tourism too. Here is a real opportunity that comes out of the economic downturn, apart from the fact that people will have less money; they still want to go somewhere. We will see more tourists. So investments into the tourism sector in Australia will see rewards coming from that. Sports is another area. India should invest some of the expertise that Australia has in sports medicine, sports management, sports performance, logistics, and bring in more money. What are the R&D facilities in Australia? How do you think a Free Trade Agreement could help both countries? If an Indian company decides to set up a greenfield project in Australia. How long does it take? When we measure the value of an investment into Australia, we measure it on job creation. So, if an Indian company buys an existing company in Australia that employs a 100 people and tomorrow it employs a 100 people, there is no net gain for us. It is just a transfer of ownership. If someone starts a company from zero and employs a 100 people, that is wonderful. If they buy an existing concern and increase it to 150 people, it is very good. So, these type of projects, we are very keen to support across all sectors. "opportunities in Australia have enhanced. [For] everyone who is cash-rich at the moment, there are some good things to be had there" |
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| DARE/doing business | |||
| Ease of…. | 2009 Rank | 2008 Rank | Change in Rank |
| Doing Business | 9 | 10 | 1 |
| Starting a Business | 3 | 1 | -2 |
| Dealing in Construction Permits | 57 | 53 | -4 |
| Employing Workers | 8 | 8 | 0 |
| Registering Property | 33 | 28 | -5 |
| Getting Credit | 5 | 5 | 0 |
| Protecting Investors | 53 | 49 | -4 |
| Paying Taxes | 48 | 45 | -3 |
| Trading Across Borders | 45 | 34 | -11 |
| Enforcing Contracts | 20 | 19 | -1 |
| Closing a Business | 14 | 14 | 0 |
| Source: World Bank Doing Business 2009 Report | |||

written by roberto, March 02, 2011
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