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Play it right to reap good

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In the post-liberalisation era people no longer obsess over “permanent” sarkari jobs—secure, stable, boring—the way they used to in the license-permit raj. In other words, they are far more open to the idea of starting their own businesses in a country brimming with opportunities for the enterprising sorts.

Awareness of Environment
Knowing where the best opportunities are is obviously critical for success. One way to do this is to join groups like the Entrepreneur Development Cell, or even smaller exchange communities in academic institutions.

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Jayesh Kotak
VP-Product Marketing, D-Link (India) Ltd.

Understanding of Business
Process & IT
Given how important IT is to running a business and its processes efficiently young entrepreneurs would do well to gain a sound understanding of technology tools, processes and infrastructure.

Make the most of Self Help Platforms
Exchanging ideas and sharing experiences within relevant groups and communities can often arm budding businessmen with invaluable learnings and insights. So, sign up with one of the many such groups on the web or even offline to give your ideas that extra edge.

Knowing how to raise cash
Today there are several funding options to choose from. Knowing who they are, how they work and how you can make them work for you, would be critical to getting your show on the road.

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