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Tina Seelig
Executive Director Stanford Technology Ventures Program
By not punishing failure. If you don’t take risks, you won’t fail. However, you need to take some risks in order to be creative. There will be times when your ideas won’t work. Therefore, organizations should understand that making mistakes is part of the creative process and should have a policy of trying out several things and keeping the ones that work. It should celebrate success, as well as the other way round.
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Raman Roy
Chief Executive Officer Quatrro BPO Solutions
Creative organizations are built by allowing people the freedom to come up with ideas, nurturing them and talking about them. And telling them why their idea is stupid. And they telling you why it is not. And then taking it forward and experimenting with it. And then having the humility to say, “By the way your idea was good. My thinking that it will not work was wrong.” With this, you create a kind of energy that is difficult to contain.
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Preeti Vyas Giannetti
Chairperson and Chief Creative Officer Vyas Giannetti Creatives (VGC)
Even in an ad agency, creativity is not limited to a departmental activity, and anybody in the organization can be creative. This is the key value that we instill in anyone who joins VGC, for creativity is not just about a press ad or a commercial. Creativity is about seizing a moment, an opportunity or an expression. An organization should approach creativity in a holistic manner. For example, Aditya Birla Group came to us for a logo. We realized that what the Group really wanted to do was make a certain business statement. We conducted market research for them, articulated the emotional demands of their consumers, identified their communication needs and came out with an entirely new set of business processes. We even introduced a scholarship for students. These results were made possible because everyone in the organization thought creatively.
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written by Saurin Mehta, November 22, 2008
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