DARE - Because Entrepreneurs Do

October 2009 happens to be the 2nd Anniversary issue of DARE. I still remember the flutter we had created at Tie Entrepreneurial Summit in December 2007. DARE was only 3 issues old, and we had to make sure that we are known to our audience. What better place could have been than TES 2007 could provide as a platform for this purpose?

DARE's Editor, Krishna Kumar, came up with this rather ingenious idea. With a team of 2 photographers, 3 designers, and a lot of running around – we managed to put more than 1,500 entrepreneurs on the cover of DARE on that one day – complete with their portrait photo, name and a punch line. Covers that they took back homes and offices – and of course, a recall of the magazine called DARE. Who says marketing has to be expensive? It is only a matter of doing the right thing for the right set of audience on the right platform :) 

Fri 25 Sep 2009 10:07:32 IST 

Binesh Kutty