DARE - Because Entrepreneurs Do

This picture does not show the person that I am actually talking about, but he is inside that thatched hut and was catering to the needs of customers who hail from different states of India and also from different countries.

Obviously, the sales force of a retail outlet needs to be very active while dealing with the clients. Apart from being active and perhaps proactive, the sales force needs to be multilingual in case customers from different areas are visiting.

The person inside this thatched hut was a middle-aged man who did not look very professional or formal from his dress but he was relaxed in dealing with foreign clients who had different English accents.

Because this canteen was the only food outlet at this tourist place, the person had to be very effective in making it fast, which he actually did.

So, does it help if the sales force of a retail outlet is multilingual? Of course it depends on nature of customers and areas where the outlets are located. But are retail outlets in metros or perhaps in bigger cities need to have multilingual sales force?

(Photo taken at Humayun's Tomb, Delhi) 

Tue 01 Dec 2009 22:19:01 IST 

Vivek Kumar