DARE - Because Entrepreneurs Do

I reached Epicentre, Gurgaon to watch a Japanese movie which eventually I did not because it did not start on time. However, before the stipulated time of the movie, I had a chance to visit this exhibition being showcased there.

It was named Srjanaa, putting together creation and art pieces of painters, sculptures, and photographers.

While talking to some of the artists there, who were pretty young in age, I came to know about how they participate in these sort of exhibitions and try to showcase their creation and sell them.

One particular artist, Kumar Gaurav, who was barely out of his teens, told me that this was his fourth exhibition. He mentioned that one of his creations was bought by Karan Singh and is put in Jammu & Kashmir Museum.

According to an article by BusinessWeek, Indian Art's Appreciation has always been there but there was a lag in the appeal of contemporary art. But in recent past, it has grown owing to robust economy, new moneyed class and participation of young expat Indians.

Corporate houses, IT companies, restaurants, hotels, and even private hospitals buy these art pieces.

Can the young generation of artists expect a new and demanding market of art-lovers who are ready to pour in money and buy what does not fall under everybody's budget? Can these budding Picassos, Vincis and Michaelangelos expect a growing market?

(Photo taken at Epicentre, Gurgaon. Creation of Priyanka Sharma) 

Thu 12 Nov 2009 17:47:01 IST 

Vivek Kumar