Description:
With the cigar culture picking up fast in metropolitan cities, global brands such as Cohiba, Partagás and Phillies are luring new-generation customers with competitive price points. According to a report by Euromonitor International, within the premium segment Cohiba and Partagás dominate the market, while Phillies is the most popular mid-priced brand. In the last few years, a number of cigar lounges have opened up in posh hotels and pubs, adding to the popularity of this tightly rolled bundle of tobacco.
On the other hand, cigarettes in India continued to see small growth in the past five years (except in 2007 when it declined), says the report. India has a low per capita cigarette consumption (141 sticks) compared with the global average, it says, and adds that the players are optimistic about the favourable demographics and growing income trend in the country.
Date:
Wed 28 Oct 2009 16:27:39 IST