Description:
While the print media in the US is struggling for survival, India is seeing a steady launch of new titles. The ripple effect of the global recession has pushed down advertising revenues for print media to an all-time low, as advertisers switch to online ads for visibility.
However, the overall media and entertainment business, which grew 12.3 percent to Rs 58,400 crore in 2008, will grow 7 percent in 2009 and 10% in 2010, says a report prepared jointly by FICCI and KPMG. Good time to tap opportunities in this sector?
Date:
Wed 23 Sep 2009 13:06:20 IST