DARE - Because Entrepreneurs Do

 

Here is a new breed of startups. They are going where people are actually spending most of their energies and ofcourse social attention. Sports. Yes, our community editor Saket Gogia.

What brought you to this Interesting new venture 4 years back?

I have been passionate about sports since childhood. And being a sportsperson myself, I knew that the need of the hour was to realise the tremendous sports potential. As well as, the impact of sports in our society has also driven us to what we call the SportsConsult.

Ever since the inception of SportsConsult there have been change in strategies practiced, so what is it that motivates you and the team to focus?

The single most motivating factor has been sports all the way through, for me and the team. Also, I am an Entrepreneur at heart, so it has been very simple that this is not just my sportsmanship, but also my bread and butter.

It is a business that I started after 7 years of working in the US. A MBA holder trying his hands on sports consulting did raise a few questions. When people said so much for a part time job, but what do you do?

 

How much of the present statistics were you confident about, in the beginning? Where do you see yourself hence-forth?

A single minded pursuit and maintaining ourselves on track for so long got us where we are today. And now we have another task of being in the 50 Crore league to be accomplished by 2015.

 

How much of it has changed or helped in bringing about a change for the 3 beneficiaries i.e your clients, their customers and you?

The benefits are shared by all from different angles. but to mention, the biggest beneficiary is the Sport itself.

Brand leverage is something that the companies strive for; and so the intensity of the engagement has gone up and so have the arrangements. A lot more has increased in the steal of operations as we are growing in all directions, now we have are leagues and tournaments in 100 cities.

Consumer experience has changed, only for the betterment and enriching sports as it comes by. The new platform that we have created in association with various brands has helped consumers in showcasing their talent and skill.

The phenomenal developments of the SportsConsult and its methodologies have set a trend for us to follow. The standardized new approach towards our clientele and their consumers has helped us deliver a new product to reckon.

 

After having an experience in technology consulting, sales and marketing for 15 years, how is it different from the present?

The kind of work I do now is completely different from what I did back then. It is a new challenge, and to play it well, to move forward is true sportsmanship. And then again sport’s is my passion, so this is exactly what I wanted to do.

Since we work at the grass root poles we are able to touch the unexplored avenues’. Today this makes a difference in society directly and the team is appreciated.

 

Saket Gogia is a Dare Community Editor.