Sweet World pioneered the international concept of pick-n-mix candies in India offering customers a greater choice to sweeten their day. Spearheaded by Vrinda Rajgarhia, Founder and Director, Sweet World started its operations by launching its flagship store in Mumbai in October 2002.
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Rajgarhia, a true entrepreneur with a passion to create something new and different, launched the first outlet with the idea of offering an exciting alternative to the traditional mithai or other chocolates and candies available in the market. From one outlet in Mumbai, the company has expanded to over 40 outlets in India and has successfully been achieving 100 percent profits.
Sweet World has carved a niche for itself in the market. All its products are imported from different companies in Europe with over 100 varieties of sweets and candies of premium quality at an affordable price. The vast selection of candies in different colours, shapes and flavours adds to the spice of life at Sweet World.
Sweet World stores are not just candy stores, but rather a ‘sweet experience’. The attraction of the stores lies in providing instant gratification to the customer in terms of taste and visual appeal, convenience of purchase, ample selection, presentation, quality and one-of-its-kind ‘entertainment factor’ in the purchase experience. The store maintains an international look with candies displayed in see-through acrylic containers. The emphasis has been on presentation and hygiene. All these have contributed to making Sweet World a huge success story all over India.
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