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Suresh Goyal - Star Agriwarehousing & Collateral Management

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StarAgri entered the Indian agricultural space with the holistic approach of providing all sorts of agricultural services under one roof and is presently yielding high.

Suresh Goyal is the chairman of the board of directors at StarAgri and one of the founding members of the company. His rich and varied experience in running agricultural and farm-related businesses played an instrumental role in envisioning the future prospect of his business.

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Suresh Goyal
Star Agriwarehousing &
Collateral Management Ltd.

He has been involved closely with the agricultural movement and farmer community of the leading states of Rajasthan, Madhya Pradesh, Maharashtra, and Gujarat. An expert in the agricultural commodity sector, he enjoys excellent relations with leading Indian and multinational companies that are main buyers of agricultural produce.

StarAgri was launched in 2006 in a small room in Jaipur. Although the four promoters hail from different places of Rajasthan and have different expertise, their vision, passion, and experience in the agricultural sector was the same. They met coincidentally at a common platform at ICICI Bank. There, they shared their vision, business understanding, and various opportunities that existed in the agricultural sector. They had lot of brainstorming sessions on the topic and formed StarAgri in 2006.

The vision was to be the most trusted solution provider in agri-business by building the finest warehousing infrastructure across the country and delivering value to all stakeholders – farmers, banks, and buyers across the agriculture processing value chain.

Although, initially, taking the company to extreme heights appeared to be a herculean job, they had the zeal, enthusiasm, and planning to carry the goal forward. To achieve the objective, they planned to start with the following activities:
1. To form a service company where initial investment required is low.
2. Maintaining positive cash flow from the beginning.
3. Emphasis on word of mouth publicity than other sources.
5. To maintain that a robust process and quality services should be the key to success.
6. Rather than taking any debt, investing entire profits for working capital.
7. Starting operations in multiple towns.

With hard work and dedication, and the services provided to the farmers, Star Agriwarehousing & Collateral Management Ltd sprang up as one of India’s pioneering company in the field of agricultural commodity business with a unique business model of creating value in the agricultural supply chain.

With their deep rooted bonding with farmers, agricultural enterprises, agricultural processors, financial institutors, banks, etc., the company secured a roaring business, which helped the company in creating a predominant position and presence in the agricultural business sphere.

Today with more than 300 employees, StarAgri has facilitated more than 7000 crore for warehouse receipts-based loan in collaboration with five different banks. The company has established 14 labs under the banner “Star Labs” for quality testing and certification of soil, water, food grains, oil seeds, spices, oil cake, tea, coffee, sugar, guar, etc.

Still the founders believe, “The journey of the growth of StarAgri has just started and it has to go on and on in positive direction for the betterment of the country as well as for the company.”

Fact Sheet
Name of the Founder : Suresh Goyal
Co-Founder : Amith Agarwal, Amit Khandelwal, Amit Kumar Goyal
Education: Commerce Graduate
Company: Star Agriwarehousing & Collateral Management Ltd
Year of Inception: 2006
Products/ Services: Post-harvest managementWarehousing & storage services,Procuring agricultural products from farmers for bulk buyers, Collateral management services for banks, Warehousing receipt finance Quality testing & certification services, Ensuring efficiency of commodity management
Key Clients: Farmers & Agricultural Enterprises
Motto : To provide complete agricultural business solutions under one roof to safeguard the interest of the farmers
Vision: To reach a stage where it’s valuable services and robust rural infrastructures are easily accessible to the farmer community & agricultural enterprises so that every stakeholder in the entire agricultural ecosystem will be more efficient and profitable.
Topline: Not Available
Bottomline: Not Available
YoY Growth: 100%
Investors: Self-funded
Expansion Plans: Will be covering all geographies & all agricultural produce in India
Biggest Mistake: We have not created enough awareness amongst the financial institutions and B-schools about the growth and vast opportunities that are available in the Indian agricultural sector like the developed countries have. So the human and financial capital are not keenly attracted towards this sector

Business Milestones
Incorporation - 2006
ICICI sanctioned a credit facility of INR 303 crore for warehouse receipt-based funding - 2007
• Lab testing services were launched
Tie up with Indus Bank for collateral management services - 2008
Started operation in Gujarat, MP, Maharashtra, UP, and Punjab - 2009
• Collaborated with Axis Bank and Punjab National Bank for collateral management services
Pan India presence in 183 locations across
7 states - 2011

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