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Sidharth Rao, Webchutney

Tuesday, 03 May 2011 00:00 DARE People - Inspiring 50 Entrepreneurs - 2011
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Founded in 1999 by Sidharth Rao, Webchutney is a full service digital media agency. Prior to setting up Webchutney, Rao had short stints as a copywriter at leading advertising agencies. A self-educated entrepreneur, he started the company as a creative shop which now offers a range of Internet marketing solutions to a large portfolio of globally recognised brands
and companies.
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With Rao as CEO, Webchutney has steadily grown over these years. In 2006, the company was rated as one of India’s coolest companies by Business Today. With a team of over 150 people in Delhi, Mumbai and Bangalore, the agency works with leading companies in India by developing award-winning and memorable experiences for brands to connect, engage with and build sustained relationships with their consumers online. Along with creative intelligence, the company’s portfolio of services include online advertising, Web design and development, mobile marketing and social media services.

The company is highly innovative in online marketing. At the 2006 Abby Awards, it bagged both the gold and silver for a viral marketing campaign it had developed for makemytrip.com. At the 2010 Big Idea Chair Award, the company bagged two silver awards for media campaigns for Airtel and Tata Tea.

Some of Webchutney’s clients include Microsoft, HP, Google, Infosys, ICICI, HSBC, Citibank, Pepsi and Intel. With presence in India, Singapore and Malaysia, the company has plans to expand to other parts of Asia and beyond.

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