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Shah Rukh Khan, Red Chillies Entertainment

Monday, 02 May 2011 00:00 DARE People - Inspiring 50 Entrepreneurs - 2011
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Red Chillies Entertainment is an Indian motion picture production and distribution company based in Mumbai. The company was founded in 2002 by Bollywood star Shah Rukh Khan and his wife Gauri Khan. Since its inception, the movies produced by Red Chillies have won several popular awards. With global entertainment conglomerates evincing keen interest in the company, Red Chillies Entertainment is set to blitzkrieg the world of media.
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Khan, a true entrepreneur, started his journey as a TV actor and made his transition to the big screen in 1992. Over the past two decades, he has won many popular and critical awards for his acting and his contribution to Indian cinema.

Apart from production, Red Chillies also features a unique, state-of-the-art visual effects studio, Red Chillies VFX. VFX is a private company with a focus to provide visual effects to the motion picture industry and has produced several successful films.

Red Chillies also has a TVC division that produces commercials for global brands like Pepsi, Nokia, Hyundai, ITC and Emami. The company has now spread its wings to the television industry and is producing shows for the small screen. In 2008, with the desire to amalgamate entertainment with sports, Red Chillies introduced and bought Kolkata Knight Riders Cricket franchise in the Indian Premier League, promoted by the Board of Control for Cricket in India.

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