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Led by Namit Malhotra, Founder and Global CEO, Prime Focus has acquired a majority stake in the VTR Group, a USD 40 million European media services firm. The company has also won orders worth USD 11 million from two leading Hollywood studios for 2D to 3D conversion of movies.
A compulsive entrepreneur, Malhotra is a hands-on promoter, having built Prime Focus from a moderate one-room editing studio to a leading visual entertainment services company in the world. The company currently employs over 3,000 people who operate out of Mumbai, London, Los Angeles, New York, Winnipeg, Vancouver, Hyderabad, Chennai, Chandigarh, Goa and Bangalore.
Malhotra has deep understanding and passion for technology and has ensured that the company is always ahead of the technology curve.
Prime Focus offers a complete end-to-end solution from pre-production to final delivery, including pre-visualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution.
Prime Focus is known for achieving a series of firsts in the Indian post-production market, including offering India’s first high-end finishing system in 1997, the first film scanning and recording system in 2001, the first Spirit Datacine in 2003 and the first Motion Control rig in 2004. The company offers a unique proposition – a state-of-the-art infrastructure working across all of the world’s major media markets, giving access to industry leading talent and global workflows, and allowing clients to realise substantial time and cost savings. In recognition for their path breaking work, Prime Focus was awarded the 24fps Animation Award 2008 at the industry achievement awards in Mumbai for ‘Outstanding Contribution to Visual Effects.’
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