Incorporated in 2000 by Anurag Batra, Exchange4media was set up with the aim of publishing niche, relevant and quality publications for marketing, advertising and media professionals. Batra, Managing Director and Editor-in-Chief, Exchange4media Group, is an entrepreneur, media observer and a journalist, all rolled into one.
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In 2006, Management Development Institute awarded Batra the ‘Most Distinguished Alumni of the Decade Award’. He is also a member of the sales and marketing committee of the Delhi Management Association and President of the Franchising Association of India, Northern Chapter. He is the Chairman of the advisory board of Futuristic Media Communication Centre,a leading media and communication school in India.
Since its inception, Exchange4media has become a single-stop information platform for the industry. The publication house is present in Delhi, Mumbai, Kolkata, Bangalore and Chennai and has five titles in its portfolio, PITCH, Impact, Franchise Plus, Realty Plus and Exchange4media.com.
Exchange4media.com is widely accepted as the portal that presents breaking news and fresh perspectives in the broadcasting, media, advertising and marketing domain. Over the years, the site has grown exponentially to become one of the most credible and large sources of media, advertising and marketing information in the country.
PITCH is a monthly advertising, marketing, broadcasting and media magazine. The magazine takes a closer look at the evolving advertising, marketing, broadcasting and media paradigm and provides incisive, in-depth reports, surveys, analyses and expert views on a variety of subjects. Impact is a weekly single-point source of intelligence for today’s business managers, leaders, trendsetters and opinion makers. Franchise Plus is a bi-monthly magazine that focuses on franchising, retailing, distribution, retail real estate and licencing industry. A monthly magazine, Realty Plus, provides information pertaining to real estate.
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