Patented products based on cow urine help in the treatment of AIDS, cancer, skin ailments, heart diseases, diabetes, blood disorders, respiratory disorders, and many more such diseases. They also make a great business idea
In 1998, Dr. Virendra Kumar Jain, a renowned cow urine therapist and registered medical practitioner, brought back the lost tradition of consumption of cow urine, which has natural disinfectant and antiseptic qualities, in the form of a business. While many may get put off at the very thought of it and raise questions, the Government of India (the patent office) had awarded him a patent for his discovery and innovation of cow urine therapy and therapeutic ayurvedic consumption. Dr Jain’s son, Vivek Jain, who is an engineer by qualification and MD of the business group, spoke to DARE about this unique business.
Genesis of the innovation
It all started when Dr Jain’s mother was diagnosed with cancer. After seeking allopathic treatment at Tata Memorial Centre, she was given about 15-20 days more to live. As a last resort, Jain started treating her with cow urine therapy, which he had studied earlier.
Vivek Jain recalls, “In about 9 days the swelling on her legs started reducing rapidly. Within 3 months, tumors in her body reduced considerably.” It is after this that he started further R&D in this area by hiring several experts and came out with capsules and syrups for various diseases. This initiative started as a social service, through which Jain started treating various patients. Eventually, a business model was made off of this.
Implementation of the idea
First, various experts in the field of ayurveda, as well as BAMS registered doctors and allopathic chemists were hired. They were trained further for specialization in cow urine therapy. The team then started research on various combinations of different ayurvedic herbs and cow urine. Following ayurvedic scriptures and old Vedas, which documents certain combinations that give good results for cancer, coupled with their own R&D, they first came out with products for cancer. Similarly, formulations were derived for a host of other diseases such as asthma, diabetes, etc.
Dr Jain then went on to get a regular pharma manufacturing license for ayurveda. Eventually, he also procured a good manufacturing practice (GMP) certification for the pharmaceutical company, along with ISO certification. He also set up a clinic in Indore with many doctors attending consultationcalls. After a detailed telephonic consultation, and if required, procuring case papers through fax or courier, suitable medicines prescribed for the disease are couriered to the patient.
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| Dr. Virendra Kumar Jain | Vivek Jain |
So where did the funds come from? Says Vivek, “The initial capital was raised using our own funds, coming in from other businesses we run, like our business of manufacturing bio-fertilizers made out of cow urine and cow dung.”
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written by akash agrawal, June 10, 2009
written by S, November 10, 2008
Its really a remarkable achievement.
Thanks for publishing this insightful article.
written by Binesh Kutty, October 24, 2008
The problems in starting similar business would mostly revolve around identifying a treatment, getting it certified, gaining acceptance from the medical fraternity, winning the confidence of the ailing, etc. But then again, all these hurdles were tackled by Dr Jain...
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