The Paul and Ruth McCracken Distinguished University Professor at the Ross School of Business, University of Michigan specializes in corporate strategy. His prominent world-class figure, Prof Prahalad has consulted with the top management of many of the world’s foremost companies. The Ross School of Business has honored him for his contributions with a Life Time Achievement Award.
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Do you think the current wave of interest in entrepreneurship is going to continue for a long time in India, or is it a short cycle?
It is going to continue for a long time in the country. That is the only solution we have to our problems. I think if entrepreneurship is a sense of development, it cannot be a fad. The goal of TiE (The Indus Entrepreneurs) is to make sure that it does not become a fad. We get more and more people involved. If one looks at the composition of people in various sessions (at the TiE Entrepreneurial Summit) in the last three days, it has been from senior ministers to NGOs to entrepreneurs – domestic as well as global, small and large. We are covering the whole spectrum. The idea is to create a process of advocacy and awareness of what entrepreneurship can accomplish within India.
You did mention once that Indian efficiencies over ten years would overtake many global businesses…
It has the potential. That is different from saying it will overtake. It has the potential to overtake, but it may not. There are multiple reasons why Indian efficiencies might not overtake global businesses. In India, there is a lack of ability to implement; also, there is a lack of ability to think big. Even the ability to train human resources is something that is lacking in India. One of my first theses was, ‘aspirations must be outside the resource space’. Therefore, unless you have the sheer aspiration to be world class, and create best practices, it may not happen. However, we have the potential and we have the wherewithal to do it. Probably mobilizing our resources is going to be the key.
How do you make small time people think big?
Actually, the amazing thing is that poorest people think big. They want to improve their lives. They want to change conditions for their children. They are not romanticizing the existing state of affairs. To me, the bottleneck, like always is at the top of the bottle.

written by burberry bikini, December 20, 2010
written by celestine, December 10, 2010
written by MBT shoes sale, June 05, 2010
written by juan, April 22, 2010
http://www.tractorplus.com/vortex/
written by Dr H S Sai, , November 27, 2009
My namaskarams to Dr CK Prahalad and eager to hear more such highlights.
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