Parle Agro is one of the most trusted names in the Indian beverage, packaged drinking water, and confectionery industry. It has leading brands like Frooti, Appy, Appy Fizz and Bailley.
As a pioneer, Parle Agro is the first to introduce fruit drink in a Tetra Pak, apple nectar and PET bottles in India. The second generation entrepreneurs, the daughters of the man behind this company, Prakash Chauhan, spoke to DARE about their transition, challenges, and more.
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| Schauna Chauhan CEO, Parle AGRO She is the eldest of the Chauhan siblings. Schauna, who in many ways was groomed for the top post, returned from business school, and joined the company in 1999. By 2002, she was running Parle Agro, even as her father, Prakash Chauhan still remains the chairman. … | Alisha Chauhan DIRECTOR, PARLE AGRO & FOUNDER, V3 FITNESS COMMUNE She has made passion a business by opening a chain of health and fitness centers branded V3. She has diversified Parle Agro’s business by entering the fitness segment. | Nadia Chauhan DIRECTOR, PARLE AGRO When normal 11 year olds were dealing with the drudgery of school and homework, she attended marketing meetings. In 2002, Nadia, joined Parle Agro officially. She oversees product development, marketing, sales and distribution for all the brands and also leads new business ventures.… |
From the daughters of Prakash Chauhan to the ones handling Parle Agro, how was the transition planned out?
Schuana - Fresh out of school, I had a lot of ideas that I immediately wanted to implement. My father advised me to take one step at a time. That’s how the whole phase started. When I joined the company in 1999, it was a learning phase for me. I started interacting with a lot of departments, understanding the fundamentals of the organization—how we work, what is the culture, etc. It took few years to do this.
When I joined, the company itself was going through a transition. We had just sold our soft-drink brand to Coca-Cola. My father and his brother were separating in their business. Because of all this, I could bring in a lot of changes and it was easier since there was an entirely new team coming in. I spent a lot of time recruiting a good team.
Alisha - Things were different with me. I finished my education and then did a course in fitness and right after that I came back to Mumbai and immediately started setting up V3 fitness commune. Since I was very passionate about starting a fitness center, a business of my own, my father was extremely supportive, and helped me on all fronts.
Nadia - For me, it was a very unique situation as my father had me involved in the business from a very young age. From the age of 11, I attended lot of meetings along with him. The questions that I had in my mind, I used to discuss with him later. This involvement made the transition a lot smoother when I formally joined the business because of the familiarity with the operations, the vision that my father had for the business, and most importantly the culture of the business.
From the beginning itself, my father focused me into marketing, sales and product development meetings—from dreaming of the product to making sure that it is established. That is really what I have taken up as my role in the business today. So there wasn’t a phase of transition, it was just that we were involved a lot from such a young age that we just came in and took over.
When I joined the company, it was very important for me to earn myself respect, and create an identity of my own. Therefore, I worked at different levels—ground level to the top. More than just the fact that it brings in more humility, it also allows you to understand the ground realities before you start dreaming of things that are completely impossible that might not be good or lucrative for the business. For more than one year, I did spend time in studying the absolute micro level things, and not just looking into it from the point of view of providing direction or leadership.
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written by владимир ковельский, February 08, 2011
written by Tanaji N.Dhongade, January 10, 2011
I here your success since 4 Years That time I was joined Parle Biscuits in Nasik...but now I was left Parle Biscuits I hope I have very good knowlwdge of Food Industry Please give me chance for work with Parle Agro....
Thanking you..
Best Regards
Tanaji Dhongade Cell..9960224554
written by NASEER SIDDIQUI, January 07, 2011
NASEER-SIDDIQUI
PARLE-AGRO
G.O. BAREILLY
written by vishal sharma , November 26, 2010
i was the distributor of ur parle agro confec for 2 yrs in talwara punjab , then i joined ur group as a sales officer at jalandhar h/q under ur franchise m/s munjal foods pvt ltd i worked in that group for 1.5yrs with dedication but at the end wat reward i got is ? i have nt got salary nd exp of one month , reason only is that i quit the job . i belong to poor family wat i can do without salary . this is not the end he is not even giving claims to the distributors , he is just playing with the name of the parle agro . today condition is this if u go to any distributor they refused to work of parle agro just because of the franchise ? but tell me in this condition who is suffering nd whoes repo is going down only parle agro not the franchise . i talked to many of ur seniors but they just giv the numbers of each other i talked to mr rajnish he said talk to buisness head he said talk to rsm he said i cant do anything everything is in hand of mr munjal tell where i should go i m telling you i m very frustrate rite now i will do a suiside and company and munjal group nd ur company"s senoir employees will be responsible for that pls do somthing as soon as you san i will be thankful to you
written by Shalu singh, November 25, 2010
I respect your place in corporate world where you are now.Its all cos of your hard work,passion,determination for work.I am searching job in human resource so that i also get sucess in life like you.May god fulfill all your dreams.
written by vikas, November 13, 2010
WE GARG COOL COMPANY F/2 593 SUNDER NAGRI DELHI-93
I, REQUEST YOU TO LOOK AFTER THE MATTER
THE MATTER IS MR. NEELAM MUNDEPI (RGM)MR. SATISH SHARMA (AGM)
MR.SACHIN TIWARI (GO) SAID US TO SALE THE GIFT PACK IN MARKET
10 RS. MORE THAN SHOPKEEPER PRICE I.E OUR 5% margin RS.10 PREMIUM
AND THEY TAKE THE PREMIUM RS 10 BACK FOR THESE OWN NEED.
NOW WE STOP TO GIVE THEM THE PREMIUM AMOUNT. SO THEY STOP OUR SUPPLY AND NOT TELL US. WE MAKE RTGS OF RS.100000 IN A/C OF EXPLICIT TRADING & MARKETING THIS IS VERY SERIOUS MATTER AT THE TIME OF FESTIVAL DIPAWALI THEY DO SO BAD WORK.
THE BILL BOOK WHICH IS PREPARED BY SACHIN TIWARI (GO)KEEP TO US. FOR RECORD. SEE OUR LAST RECORD OF SALE .
ASK OUR GOODWILL IN THE MARKET .
THEY INSULT US IN THE MARKET .WE ARE ALREDY.
AUTURISED DESTRIBUTER OF THE FOLLOWING COMPANY.
KINDLY SEE THE METTER
1 SHAKTI BHOG FOODS LTD
2 ADANI WILMAR LTD
3 AMRIT BANSPATI CO LTD
4 ANIK DESI GHEE
5 TOPS QUALITY FOODS PVT LTD
6 HALDIRAM NAMKEEN & SWEETS
7 GURU BHOG ATTA
8 TRACKON TEA
CONTACT NO 9818044612 9810595073 22591859 22134599
EMAIL gargcoolcompany@rocketmail.com
Faithfully
SURENDER KR GARG
written by K. N. Kunder, October 31, 2010
written by Mahesh C. Jain, October 21, 2010
written by hemant tyagi, September 05, 2010
written by yo pa, August 14, 2010
this is yogendra patil. I want to contact to you with mail for some information abt parle agro and this is my mail id yogenedra.patil@gmail.com
written by SACHIN SURESH SHAH, June 11, 2010
I am an Insurance professional & would like to send a mail to you on the captioned subject. Kindly provide me with your mail id or mail id of the concern person whom I can contact as your office people doesn't entertain a direct marketing person. It is a very good product & it is very much needed in today's world of fierce competition. My contact no. is +919930393777.
Hope to hear a positive reply.
written by SUNIL PANWAR, June 05, 2010
Mr. SUNIL PANWAR
PLOT NO.:-47 SECTION 7
(EXT.) N.P.H ROAD MOBILE: - 9757088089 / 9414450889
JODHPUR, (RAJASTHAN)
E-Mail :- yeshipanwar@gmail.com
________________________________________
Personal Details:-
Father’s Name : - Mr. SURESH PANWAR mobile no. 9461006259
Mother’s Name : - Mrs. MADHU BALA PANWAR
Date of Birth : - 24-8-1986
1. Property Type
Name: M/S MADHU AGRO SPEACIALITIESH
Property Type: FACTORY
Type of Ownership: INDIVIDUAL
No. of Storey's: 1 St
Length of the Plot in Feet: 150
Width of the Plot in Feet: 100
All size in meter 1500 met.
2. Property Details
Property Name (if any): M/S MADHU AGRO SPEACIALITIESH
House / Property No. : Agro food park G – 42
Street / Area / Colony Name: RIICO INDUSTRIAL AREA
Village / Town / City: Boranda / JODHPUR (RAJASTHAN)
Tehsil / Taluka: JHAVER / JODHPUR
District Name: JODHPUR
Nearest Major Landmark / Crossing: VARUN BAVERAGE (NEAR PAPSI FACTORY)
State: RAJASTHAN
3. Contacts Details
Same as above (Yes or No): NO
House / Property No.: PLOT NO. 47 SECTION 7
Street / Area / Colony Name: (EXT.) N.P.H ROAD
Village / Town / City: JODHPUR
State: RAJASTHAN
Pin code: 342001
Contact Number: 9757088089 / 9414450889
Contact Email: yeshipanwar@gmail.com
PLOT SIZE
1.M/S MADHU AGRO SPACIALITIESH 100*150 (1500 Met.)
Agro food park G – 42,
RIICO INDUSTRIAL AREA
Boranda
Dist: - Jodhpur
Rajasthan (342001)
NOTE: - This land use for Factory Purpose.
DEAR SIR,
GOOD DAY
I HAVE A UNIT OF SPICES LIKE A CHILLY POWDER, CORANDER POWDER, TURMERIC POWDER, ETC WE ARE MFD. BY MY FACTORY BUT I WANT JOINT YOUR COMPANY
We are waiting for your quick reply in positive way.
Regards
Mr. SUNIL PANWAR
PLOT NO.:-47 SECTION 7
(EXT.) N.P.H ROAD
JODHPUR, (RAJASTHAN)
MOBILE: -9757088089 / 9414450889
E-Mail :-yeshipanwar@gmail.com
Date: -05/06/2010
written by Sanjeev Chodankar, May 22, 2010
written by sudhir mediratta, April 09, 2010
the trio is a trend setter for todays gereration which is an ideal blend of Ellegence,inteligence and proffessionalism.the most chllanging part has been that of Nadia product development marketing and distribution. being a marketing proffessional myself I can visualise the challenges must have been faced but exuecution has been the most maticuls one.
sender -sudhir medirattavly
written by manjunath shashikant chikorde, March 26, 2010
written by Naresh Semwal, March 08, 2010
This Is Realy Entrusting that Frooti Beat MNC Like Coke Pepsi
written by Giovanni F. ODDONE, February 02, 2010
written by sumeet bansal, June 24, 2009
written by Premal Patel, June 21, 2009
written by Premal Patel, June 21, 2009
written by shahzad sheikh, June 14, 2009
Hello, the interview is very inspirational, however, could I get some more emphasis on how to program a strong team and how to keep them motivated as Ms.Chauhan mentioned. See, you do get a lot of books on thses, but I would really appreciate if the advise came from people who have handled it practically.
Thank you,best regards,
Shahzad.
written by Ajay, March 16, 2009
written by manish kumar, March 06, 2009
written by manish, March 02, 2009
written by NARENDER KUMAR, November 19, 2008
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