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Lt Col (Retd) H S Bedi, Tulip Telecom

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Hardeep Singh Bedi served in the Indian Army for 22 years before he set out to start his own company. Tulip started as a software company in 1992, with four employees and a seed capital of Rs. 4 lakh. It rose to become one of the biggest network connectivity players in the industry. The company has a turnover of Rs. 1242.14 crore (USD 310.73 million) for FY 2008 and an employee strength of over 2,100.

Lt. Col. (Retd.) H.S. Bedi, VSM
TULIP TELECOM

From the armed forces to selling software to telecom services; how come?
Well, it has been interesting and adventurous. Of course, there were lots of ups and downs too.

The fact is that the army has been a great place and I have had some of my best times serving there. I would say that the army makes one a much better person. However, there is a stage when you realize that it is not just the organization where you can grow enough, or perhaps the army does not even need you. At that stage, one needs to take a decision as to what should be done next. With me, this happened after serving for 22 years. This is when I realized that there were not enough vacancies for people to grow. So the first step towards entrepreneurship happened with my decision to quit the army.

Even the decision to become an entrepreneur did not come that suddenly. Before I quit the army, I had to decide on whether I should take up a job or start a business of my own. For me, the army was a great place to be in a job role. But if I had to do something great with my life, I knew entrepreneurship was the better choice.

[Tulip Telecom] was originally started by one of my cousins and my brother-in-law in 1992. I joined them in 1994. Thereafter, we started out selling software products, got into hardware, then networking, followed by telecom, wireless, and now Virtual Private Networking (VPN).

Did you always want to be an entrepreneur?
The thought of entrepreneurship came to me around 1986. I was posted as an instructor in the computer wing at Military College of Telecom and Engineering (MCTE) then. I used to interact with a lot of businesses for arrangement of student training programs. This is when I started to have a genuine interest in entrepreneurship. However, I was also considering the fact that if one leaves the army after a span of 20 years then he becomes a pensioner. I knew that leaving after having put around 15 years in the army, without any security to go forward, would not have been the best decision. Hence, I waited till I completed 20 years of service. Around 1989, I decided to move on the next level in my life, and in 1990 I put that thought into action.

How do you know an opportunity when you see one?
The only way to spot an opportunity is by constantly innovating. Whenever you are doing a business that is going steady, you should constantly experiment in multiple lines of businesses. You see opportunities as you grow, and as you see an opportunity you keep experimenting. Some of these may take off, while some may fail. I believe that just being steady does not move you forward; life is all about innovating and trying new areas of business. It has been in my very nature to keep doing something new in my life.

You have ridden on bank funding quite a bit. Can you share your experience with us?
Initially most startups do rely on bank funding. When you start up, normally your idea is not mature enough for an angel to invest in you — they prefer to see some success in business first. As a startup, you would typically put in Rs 100 from your pocket and expect the bank to give you a loan of Rs 200. With this Rs 300, you get started, and once the business tastes success, the investors come into picture.

At this stage, the question is, “How much of equity do I want to let go?” As a tendency, startups typically go for as much fund as possible, not really bothering about the equity they are letting go in return. I believe one should restrict the amount of equity that one gives away. The focus should be more on getting maximum debt. So that whatever money you need, you have 50 percent more than that available for you to play around. I would say, try and have maximum of that from bank funding so that you conserve the equity. Rather than throwing your equity away on day one, save it for the time when the business grows, as this is when you will need your equity more than ever. But then, if your business is just starting, giving equity does add some credibility. It is all about getting the balance right. I believe that if you are sure about your business, go only for funding that you actually need, while trying to get maximum of debt, and retaining your equity till as late as possible.

Any advice for aspiring entrepreneurs while approaching a bank for business loans?
Banks go by the documents that you present. It is very important that you have the right people helping you with the business plan, presentation for the bank and also other documentation. There is nothing wrong in getting professional help in doing all this. It is crucial to get good advice and have the right representation when you approach the bank. Normally, approaching the bank for a business loan is taken very casually and people do not approach them in a professional manner. You should know that the bank goes by proper documentations.

What were the different personal stages that you had in Tulip’s growth?
At first, I was one of the directors in the company. In 1997, I bought out the company and since then I have been CEO. It has only been some time since I gave up that position and appointed Sudhir Narang from Cisco as CEO.

I have always introspected myself as CEO as well as the owner of the company. There is a difference in both these roles. As a professional CEO, you are not putting money where your mouth is. As an owner-CEO you are doing just the opposite and know that if you are right, you win — you gain the money; if you are wrong, you lose — you lose the money. I believe that if a person has confidence in his own business, he can balance these two roles just fine.

What personal challenges did you face in these stages?
I have a very great family who are really supportive. My wife, Maninder Bedi, is also working. Hence, half the day goes in our respective jobs, which leaves us with half the day to spend together. Our children joined the business immediately after their studies. My son, Deepinder Bedi (Director, International Business and Marketing) has been in the company since last five to six years. My daughter, Sukhmani Bedi (Director, North America)has been around for three years now. The children have had their share of work experience outside Tulip and are now pretty much hands-on with the business. Hence, at a personal level there were no big challenges, thanks to the support from my family.

The one real challenge was at the time when I bought out the company. There were cash flow problems. In the initial phase, changes happened fast, and we did go through a rough time. The fact is that businesses never go upwards in a linear fashion; there are ups and downs in a manner of a curve. As long as one understands this, he is prepared to manage the downturns. How does one prepare for downturns in business? You need to have multiple product lines for this purpose. Because, if you are dependent on only one line of business and that goes down, you are in trouble. If you keep experimenting and innovating in newer areas, it will definitely sustain you through rough patches.

At what stage did you stop being hands-on in operational roles?
I have never actually taken my hands off it. I have always remained personally involved. But yes, at a stage when I feel confident that the person heading that role is able to move at my speed to deliver as per my requirement, I do reduce my attention in that direction. My degree of involvement may change based on the person's performance.

The ideal scenario to find the right person to handle the operational role is promoting people who have been proving themselves in that line. This, of course, is the easy way. The problem comes when you hire new senior people, because these people may not necessarily perform the way you expect them to. So, one has to be very clear as to what the expected deliverables are. If they do not deliver as per requirement, opportunities should be given to other people in the organization who are worthy of that role.



Comments (3)Add Comment
coolest iphone 4 cases
written by coolest iphone, March 18, 2011
I learned more than I could have imagined I would from this virtual experience, but it has been more than that for me. Like many who log in every day, I too have someone I love who is there living in this reality right now.
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Excellent
written by Gurpreet Singh, December 30, 2010
Hello Sir,

I just start reading this post as genaerally but as i continue reading it,i cannot make my self to closed it till i reached to end.I m really impressed with ur hardwork and ideas that how u made the company to reach at top.i m very happy and feel proud to be as Tulipian.
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business plan
written by prashnat jaiswal, January 23, 2010
sir
you have started a plan that is : farwad message through company mobile and earn the money
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