Neha Jain, a journalism student of Christ University, Bangalore, takes the big plunge into an ocean of self employment, not fearing the big fishes, rather taking all the necessary precautions to make it big.
After the advent of e-commerce on Indian shores there is not much left untouched but a lot more to be discovered, experimented and executed.
Well, the latest trend that society has come to terms with is of not making a fuss about companies working in wee hours and so has the concept of staying up all night. Which also means there are needs to be catered at that hour, since it’s not only catering to the needs but also to make a living, (might just be making killing soon). This new web portal that we are going to talk about deals with the same.
With a few questions that all of us by now have, of what made the lady from Google take up this entrepreneurial venture needed answers, and here they are.
You quit a job at Google and started a portal which is sort of risky but definitely something worth counting on. How would you describe the whole shift?
6 years of Google, while I juggled between different departments, and working different hours I figured that there is this necessity of having something more accessible than just the Departmental store in the neighborhood that shuts by 11 pm at max.
An employee or a student, a mere resident or a workaholic, everybody has needs since the circumstances are such. Not everybody likes to drive at that hour, not everybody has a car to drive down and not every hour is it safe for an independent to drive down to the closest convenience store.
And after my stint with Google I was soul searching for what next? A lot of ideas but none amused. Or say flybyknight.in was the trigger. For me it started as a social experiment, but now I’m famous and scared. Responsibility of making sure everything goes right and the responsibility of her delivery boys is what scares the fierce lady.
The challenges that you faced to come up with the portal; the phase of executing it, how dramatic was it?
2009 was the year when the monotony came knocking on my door. And the biggest challenge was first to think okay what next? But then where could I go after Google? It is too big a brand for you to be happy in its shadow. And everybody has to take this challenge in the right spirit to let not the Brand over shadow you.
A lot was flowing in, the first thing was to think beyond products, then a NGO and to do something
around them, but nothing was concrete and then the necessity struck.
By taking this up as an opportunity do you consider yourself as an entrepreneur by heart or is it the other factors that have influenced you?
Well, I would not say I am an Entrepreneur at heart but was the slow instinct that made me act. And to ideate, I had friends, who would help me, but all of this took 2 years and that’s when the true spirit came into the picture. And to do something by myself was not something that I feared or ran from. It was all welcomed. The only thought that churns out a lot of hysteria, is what if it does not work?
How do you wish to take it all to the next level, please share if you have anything on mind.
For now, I am concentrating on this stretch alone i.e. Bandra – Andheri. And, yes I do have plans of getting into a lot more places, expanding of my chores will happen only after the success of my present plan, I have started the trial run of the experiment to make sure that all the difficulties are taken into consideration, and will act accordingly. And then the list of cities is long.
Entrepreneur in Bangalore have started serving Cooked food through the web, and that is where scope of profit is still meager, here in your case you are talking about Market Retail Price so what have you chalked out?
The legalities curb you from serving cooked food, and that’s why the restaurants are shut at that hour. But in the case of packed goods the burden of legal means are lighter. And the means of advertisement is not new. They are on their way already, and the kind of night life that Mumbai boasts of, should help in having a good big number of customers. And, it helps in retailing.
Author of the article is Saket Gogia, Dare Community Writer
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