Product: Ladies Undergarments
Brand: Morph Maternity Wear
Industry: Apparel
Location: Bangalore
Yashram Lifestyle is a three-year-old company dealing in maternity wear and hygienic undergarments for women under the brands Morph Maternity Wear and Adira Period Panties. Their products include a range of maternity wear in both Indian and western designs and period panties. Maternity wear is a new but fragmented and largely undifferentiated market. Hygienic undergarments for women is what sets this company apart. They have filed for two patents; one for a leak-proof layer in nursing garments and the other for the material used for their period panties. Yashram has tie-ups or is in the process of tying up with retailers like Lifestyle and Big Bazaar and selling in UAE, Malaysia, France, Ireland and England.
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Founder: Deepa Kumar |
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Investor: Stumpp, Schuele & Somappa |
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Key Clients: Women, Nursing Mothers, Mothers-to-be |
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Top-Line: One crore |
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URL: www.yashram.com |
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Deepa Kumar with team Yashram |
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