Another opportunity lies in starting lodging services for pets, as people look for a clean, safe and loving environment for their pets, when they go out on vacations etc. Running a door-to-door pet grooming service could also be a good option, although many pet groomers claim that grooming a pet in their own familiar territory can be quite challenging.
| DARE/estimate | |
| As in the year 2007 | |
| Total number of domestic dogs in India | 22 lakh |
| Average customer base of each groomer | 2,500 pets |
| Average spend per customer, per visit | Rs 1,000 |
| Average number of visits per customer per month | 2 |
| Annual revenue | Rs 6 crore |
| Total Market Size | Rs 132 crore |
| Projected growth every year | 26% |
| 2010 Projection | |
| Estimated total of domestic dogs | 28 lakh |
| Average customer base of each groomer | 3,000 pets |
| Average spend per customer, per visit | Rs 1,500 |
| Average number of visits per customer per month | 2 |
| Annual revenue | Rs 11 crore |
| Total Market Size | Rs 299 crores |
How big a market is this?
The pet industry in India is estimated to have a revenue potential of Rs 350 crore, out of which Rs 150 crore is attributed to the medical, grooming and immunization segment. According to the Research and Consultancy Enterprise (RACE), the consulting arm of the Institute of Management Technology (IMT) in Ghaziabad, there are about 2.2 million domestic dogs in Indian households, with the population increasing by around 26% a year. According to DARE estimates, the total market size of the pet grooming industry in 2007 was Rs 132 crore. This is expected to grow to Rs 299 crore by 2010.
Do I need to get certified?
Not really. A formal training or certification is not as important as having passion for pets. “All you need to be is a genuine animal lover with lots of patience and dedication. Certification helps you learn the correct method but you have to be an artist to visualize and create an anatomically correct dog, close to the standards as possible,” says Yashodhara Hemchandra, who along with her two daughters – Rishya and Radhiya – run the Fuzzy Wuzzy Pet Grooming Parlor in Bangalore. Yashodhara has been dealing with pets for almost three decades now. She claims that her kennel – Yashbans – which she started much before taking to pet grooming, is one of the most reputed in the country. Her experience in dealing with dogs of diverse pedigree made her task easy when she opened the pet-grooming parlor.
“You need more of a heart, than a business mind to be in this profession and it really does not matter what your qualifications are. I was a vet assistant and also worked with an NGO In Defense of Animals (IDA), before I opened my salon in 2001. I did do a vet assistance correspondence course from America, but majority of what I learnt was through trial and error. I constantly read books and browse the net to keep myself abreast of industry trends,” says Gauri of TailWaggers Salon, based in Mumbai.
| DARE/who are doing it? |
| * Scooby Scrub, New Delhi * TailWaggers, Mumbai * Fuzzy Wuzzy, Bangalore |
| Customer profile: Class no bar Film stars, Industrialists, Housewives, Teenagers, etc |
| Average grooming assignments (annually): 3,000 pets |
| Services Offered: Shampoo, hair & skin conditioning, teeth brushing, nail cleaning & clipping, ear cleaning, blow drying & perfuming, and more |
| Special Packages: Aromatherapy oil massages and rinses, anti-fungal skin treatments, tick & flea treatments, hair coloring, detangling, etc |
Preeti of Scooby Scrub was a teacher and her husband was a banker before they decided to give in to their
passion for pets and went to an institute in Bangkok to get formal training. The 8-month training was an hour session everyday, but the couple worked long hours to finish the training in three months.
How do I develop a good clientele?
Besides following the traditional method of advertising, one should keep in close contact with local vets and pet shop owners, as they play a significant role in referring their customers to pet grooming salons. “We share a symbiotic relationship with veterinarians where we refer clients to them if they are in need of clinical treatments and they refer the clients to us for regular grooming and hygiene,” says Gauri. Preeti of Scooby Scrub Parlor got a majority of her customers from her pet food and accessories shop – Petbytes. She now caters to around 4,000 customers, and the figure is rising sharply.
Yashodhara from Fuzzy Wuzzy Parlor also claims that her clientele is growing everyday because of word of mouth. “It started with people seeing my well groomed and gleaming dogs at the dog shows, but now my business is growing only because of the satisfaction of my clients and their recommendations to their family and friends,” she says.
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| Although, we do get a good share of Bollywood clientele, from Salman Khan, Preity Zinta to Fardeen Khan and Esha Deol, our customers come from all walks of life, ranging from the elite to the middle class. People are now beginning to realize that grooming is a necessity and not a luxury. — Gauri Keskar & Urmila Dhabolkar, |
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What challenges will I face?
Getting equipment for pet grooming can be a hurdle. Although there are various brands here like Dabur and Ayur dealing in pet products, pet-grooming equipment is not as readily available.
There is a plethora of equipment, products, and accessories that are required to set up a pet-grooming parlor. These range from cages, clippers, dryers, tables, tubs, blades, brushes, combs, scissors, dental, ear and nail care products, sprays, shampoos, conditioners, detanglers, bandanas, bows, collars etc. However, these are not easily available in India and need to be imported.
Imported scissors, dryers and special grooming blades are expensive. One blade costs around Rs 6,000 and wears out in about ten uses. Yashodhara says “I use the most reputed, and finest products which I personally bring with me during my various trips abroad for dog shows and grooming exhibitions.” However, customers don’t realize how much money goes into equipment, and often question the high cost of grooming.
This gives rise to another challenge, which is justifying the grooming costs to the clients. Because some find the pricing ‘absurd’, they tend to shy away from such parlors or go for a kind of grooming service that comes cheap rather than what is apt for their pet. People are not ready to spend as much on their pets, and hence making them realize the importance of their pet’s hygiene is a big challenge.
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written by Dharmendra Asimi, May 19, 2011
written by Kushal, February 23, 2011
written by Dr Rahul Chandra, January 14, 2011
It would me kind of you if you could provide me with details regarding dog grooming parlor and related issues. kindly give me a idea regarding the investments involved
thanks
rahul
written by Senthil kumar, January 12, 2011
written by driving school london, October 27, 2010
written by dish rack, October 27, 2010
written by Ravi Mudaliyar, October 20, 2010
Thanks,
Ravi
written by Rashna , July 08, 2010
Thanks!
written by rk, April 19, 2010
written by Anupam Gupta, April 05, 2010
Thanks
Anupam and Kavita
written by Rana Atheya, April 01, 2010
We run a grooming facility in Gurgaon and I know that Grooming cannot be bigger revenue driver than Pet Foods.
http://www.mydigitalfc.com/companies/dog-food-brand-pedigree-goes-vegetarian-eyes-niche-markets-994
written by Shalaka obviously, March 22, 2010
Its a wonderful article and surely opens up a new avenue for a lot of dog lovers, owners, and potential business opportunities. I have my own dog boarding place and this business is also as new and interesting and upcoming as dog grooming is. From the numbers that you have given, its obviously a business which is not hit by recession and a perfect mix of passion and profession. I would like to thank you for bringing to notice such small off beat professions in to focus as it is much needed to get the right kind of people to work with.
Best of luck!!
Regards,
Shalaka
written by rahini, March 09, 2010
written by poleen sahni, February 28, 2010
written by Anil Kumar Shelar, January 21, 2010
Anil Kumar
written by Gaurav Pant, January 11, 2010
I am looking to join courses related to pet grooming & training. Could you please help me with the same.
Regards,
Gaurav
written by Rooman, December 28, 2009
i also want to open such parlours in ma city. If u can provide me the information of the people providing franchisees I can consider that also. Beside that Please tell me:
1. The investment(approximate) required to buy the tools
2. The people selling such tools.
i also want the information where grooming schools are there in india
so please mail me all this information on This e-mail address is being protected from spambots. You need JavaScript enabled to view it This e-mail address is being protected from spambots. You need JavaScript enabled to view it
written by Rooman, December 28, 2009
i also want to open such parlours in ma city. If u can provide me the information of the people providing franchisees I can consider that also. Beside that Please tell me:
1. The investment(approximate) required to buy the tools
2. The people selling such tools.
i also want the information where grooming schools are there in india
so please mail me all this information on This e-mail address is being protected from spambots. You need JavaScript enabled to view it
written by Vikram Bhatnagar, December 10, 2009
I would like know more abt training purpose
will u contact me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
written by Aprilaire, October 26, 2009
written by Gautam Arora, August 03, 2009
Also would like to know about the training part or if there is any course.Is that avilable in Mumbai?
written by Gautam Arora, August 03, 2009
I would like ot know more about this business also would like to know that how much financial budget I should be targeting at to open a Salon?
written by Quety, June 18, 2009
written by Harminder deep Singh Walia, June 13, 2009
I would like to learn more on this and wants to setup a unit in my city pls. guide me on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 9356733355
regards
Harminder
written by Teesha, June 09, 2009
I would like to know how much it would take to set up a dog parlour in kolkata and what are the requirements. Also if a professional degree is required.
Thanks & Regards
Teesha
written by Piyush, April 19, 2009
I am an MBA from Ludhiana(Punjab). because of my love towards dogs i also want to open such parlours in ma city. If u can provide me the information of the people providing franchisees I can consider that also. Beside that Please tell me:
1. The investment(approximate) required to buy the tools
2. The people selling such tools.
written by Roshan Ashta, April 18, 2009
i am very much interested in opening a grooming shop for pets.
i own 3 dogs......n like my dogs i want to keep other dogs healthy too n want them to live a happy an d clean life.
i would like to kno what all courses are available n where ic an do dem!!
Can u help me??
written by Serene Valsalam, February 14, 2009
Can I know more details on this line of business,Am also interested to know who are your competitors in India.
Are you interested in Franchisee let outs in Chennai?
written by Dr. rutuja bansod, December 20, 2008
abt products n ideas.keenly intrested in this field
thank you.
written by Sagar K V, December 10, 2008
i am business student in bengaluru...
i want some more information about this business.
i have to write a business plan on this topic so i want
to know where can i find all the facts related...
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