It has happened with coffee, food, junk food, and such. Now, the time is ripe for the coming of fresh fruit juice bars
Imagine a bar that actually nourishes the customers’ health. The bar serves shots all right, just that it is in the form of vitamin and protein boosters.
The ‘kick’ is such that it is perfectly okay for anyone to drink and drive! What we are talking about is a long due revolution of fresh fruit juice chains.
So, what is the idea?
Simply put, the idea is to have a bar with the ambience and goodies that are at par with those in coffee shops. The key difference being that this bar offers fresh fruit juices instead of coffee. The idea is to conceive brands like Café Coffee Day and Barista in the space of fresh fruit juices.
The idea, one might say, is not original. Give it a second thought, and you already know that not many out there are exploiting this space as much as one can. Call it a coincidence, the launch of one such chain happened during the gestation of this story.
Bloom Juices is the brainchild of 28-year-old Amit Roy Sharma. In the scorching month of May 2008, Sharma launched his first concept store in Mohali, backed by a solid investment by Canadian investors. Soon the store will have a presence in Chandigarh and Panchkula. Bloom claims to be India’s first fruit drinks outlet to offer an array of drinks made from fresh fruits without the use of any artificial colorings or flavors. Going further, it also boasts of offering ayurvedic health boosters that are 100% organic and packed with nutritional values.
The concept of a chain of fresh fruit juice bars may be of novelty to India, but this concept has garnered good volumes of business in the west since decades. Smoothie is what fresh fruit juice is popularly known as out there. Dubbed as a high-end smoothie restaurant chain, Jamba Juice of the United States of America has more than 700 outlets within and outside the country, with reported annual sales of over $300 million (January 2008). Other smoothie giants abroad include companies such as Booster Juice of Canada, Boost of Australia, New Zealand Naturals, and others.
| DARE/Indian cities fruit juice consumption | |
| Bloom Juices Market Study | |
| Roadside thelas/carts | Average sales per day |
| Tier - III | 230 glasses |
| Tier - II | 350 glasses |
| Tier - I | 420 glasses |
| Avg price per glass of juice | Rs 20 - Rs 40 |
| (depending on size & mix) | |
| Traditional juice-parlors | Average revenue per day |
| Tier - III | Rs 15,000 - Rs 20,000 |
| Tier - II | Rs 20,000 - Rs 25,000 |
| Tier - I | Rs 30,000 + |
Is there a market?
Of course, and it is a huge market at that. However, as one might guess, it is highly unorganized. The forerunners in this space, in all the cities, are the numerous roadside vendors and handful of fruit juice shops. There are questions of hygiene, quality, and health in the minds of the consumers. Do they have much of a choice though?
Increasingly, the buzzword in the metros and other big cities is on the lines of health, good living, yoga, etc. For this, they have gymnasiums and spas coming up to tone their bodies. Nevertheless, where do they hang out? Places that serve caffeine, alcohol? Again, do they have much of a choice here?
Take a look at the recent data, based on a market study, on fresh fruit juice consumption across the country (see box). That is the market, thirsty and ready, and still, not it in its entirety. If reports online are to be believed, the fresh fruit juice market in India is nothing less than Rs 300 crore at the moment, and will steadily grow at 35-40% per year.
Sourcing the fruits
Thanks to the improved roadways and transport systems in the country, the wholesale fruit mandis have an ample supply of local fruits from other states as well. “When we were gestating, we realized that importing frozen fruits like blueberries, blackberries, etc will get the cost of each smoothie to go up to Rs 200, which was a price tag that we were not interested in anymore,” recalls Sharma, “Instead, we source all fruits from the local markets. In a city like Chandigarh, I honestly do not know how they get it, but I get all the fruits there. For instance, I can easily get kiwis, mangoes, four different kinds of apples—the UP apple, the Chinese apple, the Fiji apple, and the Himachal apples.”
However, dependence on these markets as the only point of sourcing is not enough. It is all the more beneficial for the business if coconuts from Kerala, apples from Kashmir, mangoes from Maharashtra, and pineapples from West Bengal reach all the outlets of the fresh fruit juice bars. This is where logistics and supply chains come into play. One needs to devise a plan to get this movement happening, in a cost-effective way while preserving the freshness of the fruits. Of course, frozen fruits are widely available. These, however, will not give the same effect that one would desire at a fresh fruit juice bar. But inevitably, as the season heads towards winter, some fruits such as mangoes that have demand all year along, have to be replaced with sliced frozen mangoes by suppliers.
One big challenge in this line of business is to keep the supply of fruits consistent all year round. “The workaround or trick is to have two menus at the bar. One is the fixed menu consisting of fruits that are easily available throughout the year,” says Sharma, “The other menu has to be a rotating menu, which consists of seasonal fruits. This way the bar can avoid disappointing customers who see some mix on the menu that is not available at that moment due to its seasonal nature.”
Besides this, one could also try exploiting the good base of fruits that are readily available in the country, but is hugely underutilized. This issue of DARE has a story on such underutilized fruits and the ways to commercialize them, which you might want to read. Similarly listed is a list of exotic fruits, in the said article, which could deck up the menu of the fresh fruit juice bars to quite an extent.
Working out the add-ons
It is obvious that the menu if kept limited to just juices would not be appealing enough for the customers, and not to mention would also limit the revenues to quite an extent. So what is it that one could do differently? The smoothie chains abroad offer what they call health boosters, which include vitamin boosters, protein boosters, and such.
Sharma is doing the same, but differently. At Bloom Juices, the customer walks into the store and orders a smoothie from the menu. The attendant will ask if the customer would like to go for a shot of one of their ayurvedic boosters, which are again of the vitamin, protein, and other such forms. Bloom Juices has full-time ayurvedic doctors who lead the R&D team. These doctors do the mix-and-match to come up with health boosters for the store. The lead doctor of Bloom Juices, Dr Rahul Mishra, has a new extraction method apparently. For instance, the awla powder that one gets in the market is brown, but by the use of their unique method the powder is sea green in color. The testing of the nutritional value of this extract was done at a lab in Canada, and in some cases the value was supposedly over 400% more than what one usually gets in the markets.
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written by ASHOK AGARWAL, June 19, 2011
written by Shreyans Bohra, May 16, 2011
Seems the BLOOM JUICE people have simply vanished off the face of earth. I visited their website and tried to call all the 4 numbers including cell nos listed on the same but all are out of order or 'does not exist'. Also the emails to their listed e-addresses have not received any reply.
Are they still in business...what has happened?
Can someone shed light whether the concept is working or not .....if so why they have shut all their contact nos and addrss,.
regards,
Shreyans
written by Carrot Juice, January 10, 2011
Thank you.
written by Juicer, January 10, 2011
written by Ashish Parnami, November 14, 2010
written by sanjay dureja, October 25, 2010
sanjay
ph-09716535535
written by sanjay dureja, October 25, 2010
sanjay
ph-09716535535
written by sanjay dureja, October 25, 2010
I want to open juice frenchise in gurgaon.i wud give the rental shop.I want 2 open near by zym.n i have fully confidence abt successness.pls reply me
sanjay
ph-09716535535
written by ian mcintosh, October 14, 2010
written by mikaljains, September 22, 2010
Juicers
written by Harshal4dare, September 19, 2010
I want to open a juice parlor in Dewas[MP].( Near to Indore)
I want to know the investment scale and sufficient space required for the same.
I will be highly obliged if you kindly provide me the business plans.
Regards
Harshal Joshi
Mo. No- 9329432008
e-mail- harshal4groups@gmail.com
Dewas
written by deepak kumar, August 04, 2010
I want to open a juice parlour in Baily Road Patna[Bihar].I want to know the investment scale and sufficient space required for the same. I will be highly obliged if you kindly provide me the business plans.
Regards
Deepak Kumar
Mo. No- 9386468050
e-mail- dknalanda@gmail.com
Patna,Bihar
written by m v ramakrishnan, July 27, 2010
Apart from appointing the effective franchisees for you, our other services (listed below) can be utilised by you.:
a. strategic planning and marketing consultancy
b. man power assistance
c. training for dealers and sales personnel on soft skills
d. event management
e. creating sales materials incl. website and catalogues
f. identifying and appointing dealers and franchisees
g. back office for all your sales needs.
We have a team of professionals from various walks of life, who are ready to study your need and work out the strategies.
If you are interested, you may kindly contact us for personal discussion and when you do that, you will notice that it will help you in rediscovering the purpose of your business and taking stock of the situation.
Pl contact us if you are ready for the big take off.
Regds and best wishes,
M V RAMAKRISHNAN
Project Coordinator,
Right Brain Power,
16/1, First floor, Karthik Niwas,
West Avenue Road, Kodambakkam,
Chennai-600 024
phone : 044-45576641
mobile : 0-9025258755
e-mail : creative.rightbrain@gmail.com
written by Gautam, June 19, 2010
Start your own Juice & Smoothie Bar at a fraction of the cost that you would normally spend to set up a franchisee.
For more details drop in a line to sgsfoods@gmail.com
written by Paul, June 18, 2010
Can you please provide me your franchisee options. I can start a chain of three to go with immediately. please send me the details asap. Hoping for a long term relation and business.
written by Mr.Murtuza.Ahsan, June 18, 2010
I would like to know to more about ur brand as well as how to go about taking the franchise.How much investment is required and how much place would be needed to start this.
I would like to start in navi mumbai ( vashi, kopar kairne , nerul)anyone place.
written by ar waseem, June 13, 2010
written by aashish, June 10, 2010
written by Amit S, June 02, 2010
There are many other locations in Pune where you can start this, kindly mail your details at franchisee@juicelounge.in or juicelounge@yahoo.com to get the guidance required!
written by Gautam, May 25, 2010
You can e mail to us @ sgsfoods@gmail.com. Please leave your contact details in the mail for us to get in touch with you.
We have already done a recce of Pune area and can guide you for the best areas to start this venture.
All the best
written by R. Mishra, May 20, 2010
I am running the franchisee of Juice Lounge - Juice Bar and its a great success, the company is growing tremendously and have opened 2 more stores last month at Nashik and Ghaziabad and all you people should also consider taking the franchisee of Juice Lounge as in the beginning even i was considering opening a brand of my own, but after wasting 3 months and spending a lot of money i realized i needed professional help.
I was able to start a Juice Lounge Juice Bar in just 36 days! Franchisee is the right way to grow as you get a ready brand which has all the experience in the business, you get a ready model, the work is absolutely professional and the recipes of juices and food is just fantastic and this helps in the growth of business.
I am only concentrating on sales and its wonderful that the company executes all my ideas as well as plans something special for my brand every week.
You can contact them at juicelounge@yahoo.com or franchisee@juicelounge.in
Its better to be part of a chain which is present in Mumbai, Thane, Nashik, Pune, Hyderabad & Ghaziabad.
There is no brand in India with such presence as of today!
written by mrs kajal kaur, May 20, 2010
written by Gautam, May 19, 2010
SGS Foods provides turnkey assistance/consulting in starting a Juice & Smoothie Bar business.
Our expert team will guide you through:
1) Site Identification
2) Interior Blueprint
3)Equipment Procurement
4)Shop Designing
5) Furniture & Fixture Procurement
6) Signs & Menu Boards
7) Permits & Licenses
8)100 proprietory Juice & Smoothie Recipes
9) One year comprehensive online support
10) Branding & Trademark Registration
written by Krishna rao, May 17, 2010
written by air jordan shoes, May 14, 2010
written by nosrevesfoods, May 02, 2010
If fruit touch is added to soya milk, it becomes the best.
Why not anybody joining us in this kind of chain.
Interested and like minded people can contact us. Please contact us on
http://nosrevesfoods.com/contact.php
written by devender singh, April 09, 2010
written by Amit sehgal, April 04, 2010
written by pratima, March 06, 2010
written by zinjurde, January 30, 2010
i m looking for juice bar franchise in mumbai so kindly tell me which bar are there in mumbai also the investment require
written by AMITAVA, January 19, 2010
I want to open a juice bar at Kolkata. Can you please share the detail investment required?
Regards,
Amitava
written by praveen-MBA, January 14, 2010
i m an MBA and oppening juice bar at my local town is my dream project.
so plz send me the blue print of project. provide some idea.
waiting for ur reply
written by R.ganeshraj, December 16, 2009
written by E.Chandra shekhar, December 16, 2009
I am currently pursuing PGDM & want to start up my own business.I read about the chain of juice bars & i was much intrested to be a member in the chain.so i request you to send me the total blue print of the project & quotation.please send me your details to shekharenakonda@gmail.com so that i can contact you in this regard.I will be waiting for your replay.
written by Amit Patel, December 07, 2009
written by jitendra jain, December 05, 2009
I am interested in juice bar started in Aurangabad. So kindly me detail of Investment & Project Detail.
Regard
Jitendra jain
9922650010
written by Sumit Shital, September 12, 2009
we are currently running 3 Juice Bars in Mumbai and opening 10 outlets within 3 months in Pune, Hyderabad, Ghaziabad etc any one can be a part of this Juice Bar industry with small investments but with dedication.
To be a part of this juicy business, email us your interest at juicelounge@yahoo.com or call me at 09821787604 Sumit (Business Alliances) or Mr. Manav at 9323780008(Business Alliances).
Hope to hear from you soon
written by Devan J Anand, September 11, 2009
Thank You
Devan J Anand
9769141346
written by Rotor Lips AG, July 16, 2009
written by Karma, June 10, 2009
I am so carried away by the idea of opening a fresh juice-bars-chain in bhutan, it will be first kind of thing in bhutan. we get many types of locally cultivated fruits, keeping in mind about health and wealth, i would be interested to go ahead with this idea but i need your assistant. could you please give me some tips how would i start and do away...
thank you
karma
bhutan
written by Bloom Group, May 21, 2009
We are seeing quite a few comments on this website with people showing interest in opening a Bloom health drinks bar.
Can you please either email us on navjot.gill@bloomjuices.com or call us on +91.172.501.3544 to know more?
Thanks
The Bloom Team
written by kaushal, May 07, 2009
i m interested to open a juice & shakes bar shop , so i need your assistance on this matter. i m looking forward on this matter , reply me asap with detail how much is the investment and the required area.
written by gunjan, May 01, 2009
written by Nirupam Rajkumar, April 15, 2009
If you are looking to open a juice bar or a Smoothie Parlor, you could try out the BLENDTEC blenders..Its being used by most of the Coffee chains & Smoothie parlors across the country..
Just call us on 9711827927 if you want further info..or you could visit any of the nearby international smoothie outlets & could see the machines blending a delectable smoothie for you..
written by kshitij kohli, April 15, 2009
thanks & Reagards
Kshitij
written by shashank, April 01, 2009
written by RAJESH GARG, March 12, 2009
written by Sunil, March 07, 2009
written by Sumit Shital, March 05, 2009
we are currently running 3 Juice Bars in Mumbai and any one can be a part of this Juice Bar industry with small investments but with dedication.
To be a part of this juicy business, email us your interest at juicelounge@yahoo.com or call me at 09821787604 Sumit (Business Alliances) or Mr. Manav at 93202 80009 (Business Alliances).
Hope to hear from you soon
written by Prasad, February 28, 2009
written by Nikul Sharma, February 13, 2009
written by Mukesh Gurunani, January 26, 2009
written by Mukesh Gurunani, January 26, 2009
written by Mukesh Gurunani, January 26, 2009
written by Mojibur Rahman, December 20, 2008
written by Nidhi Saini, October 30, 2008
Regards
NIDHI SAINI.
o9999226565
written by Sandeep Varma, October 20, 2008
Plz let me know if bloom juices is offering any franchise options in south India. If so, We would be intrested to know the terms and commercials involved in such an option. We shall be highly oblised if you could furnish this information to psandeep.elements@gmail.com.
Thanks & Regards,
Sandeep.P
written by Nikul, October 10, 2008
Thanks!
Regards,
Nikul Sharma
9896801772
written by Rahul Srivastava, October 07, 2008
Kdl do the needful & oblige.
Rgds
Rahul
U.P. India
written by Rahul Srivastava, October 07, 2008
kdl do the needful & oblige.
Rgds
Rahul
written by Navjot Kaur Gill, September 30, 2008
Could you please send me your contact details on navjot.gill@bloomjuices.com and I wilkl get back to u ASAP
written by vikas saini, September 17, 2008
Thanks
written by vikas saini, September 17, 2008
Thanks
written by vijay chowdhury, August 27, 2008
i m interested to open a juice & shakes bar shop in my own place , so i need ur assitance on this matter. i m luking forward on this matter , reply me asap wid detail or call me?
regards
vijay
9873114060
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