DARE - Because Entrepreneurs Do

Come October 2010, Delhi will showcase itself to the world as it hosts the Commonwealth Games. Such extravaganzas usually mean big business. DARE takes a snapshot of what’s in the offing and how you can get your share of the pie

1. Infrastructure:
The Opportunity: Games village and other permanent and impermanent

structures; roads, over-bridges and underpasses; furnishings and fittings (interior and exteriors)

Most contacts have already been awarded, but some sub-contacting is still on in select areas, and will perhaps be on till the Games begin. Specialists like interior designers, furnishers, painters etc will have lots to cheer about.

2. Services
The Opportunity: Public transport (The Delhi Metro, buses, taxis, auto rickshaws, manual rickshaws); sanitation and cleanliness and general maintenance services; mobile and other telecom services (recharge cards etc); IT services (both in terms of the backbone as well as public access systems); security services (private security that may be requisitioned by some countries); translation services; liaisoning; cargo and logistics; escort services

The Delhi Metro is on schedule, barring a recent spate of accidents, which will however not delay its expansion plans by very much. The government has launched a drive to train taxi and auto-rickshaw drivers in etiquettes and impart in them some working knowledge of the english language.

3. Media
The Opportunity: The media will have a field day covering the event in all its extravagance for its entire duration. Expect the Fourth Estate to leave no opportunity to attract eyeballs during the time the event would be staged in the capital. And they’d be rewarded for that with ad spots going for sky-high rates.

4. Medical and Emergency Services
The Opportunity: Medical tourism, emergency services (first aid, trauma, ambulances)

The capital is found wanting in this area. While the private hospitals would be up to the task, it remains to be seen how well-equipped the government ones are. Expect lots of medical tourists coming this side of the world.

5. Sports Gear
The Opportunity: Primary purchases of sports utilities and also secondary purchases (spares, replacements); exercise facilities, gyms, swimming pools and other recreational facilities

India is one of the leading exporters of sports equipment and most manufacturers should be on cue to face whatever demand that is additionally generated by the games.

6. FMCG
The Opportunity: FMCG goods across the board would be in short supply and manufacturers will have to shore up capacities to meet excess demand.

7. Travel and Tourism
The Opportunity: Hotels; ‘bed and breakfasts’; restaurants; tourism agencies; tourist guides; food and beverage; roadside stalls; food courts

While several big ticket projects coming up in the NCR region will augment the existing capacity, budget travelers would also have numerous ‘bed & breakfast’ options to choose from.

8. Retail
The Opportunity: Handicrafts and souvenirs; branded items; malls and multiplexes; hawkers
Expect almost all Delhi markets to be swarmed by tourists looking for ethnic Indian handicrafts and souvenirs to take back home. Also expect a manifold increase in the footfalls in malls and multiplexes. Hawkers too will make a killing.

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