The Rolling Stones have grossed over US$ 1.5 billion till date. Why don’t we have an Indian Rolling Stones? With talent a plenty in the country, all we need is a professional approach to make it happen
Chris Powell, the former drummer of Euphoria, an Indian music band, founded Bandish in 2005. Their debut album and subsequent music videos made merry for weeks in the likes of MTV World Chart Express, B4U Music Charts and Channel V Top 20.
All inveterate musicians, the Bandish guys possess one trump card that they play extremely well—music. “Believe in your music and leave the rest to heaven” is Powell’s motto.
But is mere good music going to fetch you the greenbacks? The Rolling Stones, a British music band, have grossed over US$ 1.5 billion till date—the highest by any music band, according to the Fortune magazine. In 1994, they managed to make $121.4 million in a single year. Eleven years later, it is still raining money for them! From their “Bigger Bang” worldwide tour that started in 2005, they earned US$ 437 million (Rs 1,748 crore), and became the highest earners of their kind in the history of music. The Rolling Stones are followed by bands such as U2, Eagles and Springsteen’s E band and even one-person shows such as Madonna, Michael Jackson, Elvis Presley, Celine Dion and Elton John, in being the top-earners in the field.
In olden days, a court jester earned lots; a court musician, even more. In the present day, the court is a concert, the audience king and the musician, a music band. The reward, if not half a kingdom, could be well over the GDP of Eritrea.
| Marketing channels for a music band startup |
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India has seen the rise of many music bands in the last decade. Those bands that have been around for over the last five years are Pentagram, Orange Street, Advaita, Parikrama, Indian Ocean, Them Clones, Strings, Euphoria and a few more. Bands such as Silk Route, who were very popular during the 1990s, did a slow retreat over the years. Some others didn’t even take more than a couple of years to absolutely vanish from the scene. In a country of music lovers and head-bangers, it’s rather a surprise.
What kills a band is usually not the lack of talent, but a deficit of business sense. Talent is the necessary input for starting a music band, but business foresight is the key to running it. Just like in any other business, if the model is not financially viable, it will die a rather fast death. This has happened to many small-time, albeit talented, bands in the country. But, of course, it makes a difference if you have a Dan Sandhu in it; a venture capitalist who also happens to be an avid rocker!
| Parikrama, Subir Malik |
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How did you frame your business model? How would you define a successful band? What would your advice be to the startup music bands of the country? Know your goals, keep egos out of the practice rooms, work hard and have loads of beer! |
What challenges did you face while starting up?Band and Business
It’s not just the rolling that has spared the Rolling Stones any moss. Headed by 65-year-old Mick Jagger, a graduate of the London School of Economics, the Rolling Stones work like a giant multinational organization. They write balance sheets, pay taxes and employ a host of accountants, bankers and lawyers! Why don’t we have an Indian Rolling Stones? The answer lies in the common origin of most bands in the country—the school or college campus. A common love for music, voice of the nightingale, expertise over at least one music instrument and the chemistry to mix all of them up; that is roughly how it starts. As long as it’s for garage pleasure, things sail smoothly. The moment the need for commercialization is felt, glitches start. Reasons of discord could range from ownership rights of songs, to division of the money earned.
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written by nfl football jerseys, October 12, 2010
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written by Mark Ozy, November 16, 2008
The International Indian band Abiogenesis fom Nagaland has been listed in the Grammy Awards for the 2nd consecutive year. Rustic Relish is listed in the 51st Grammy Awards with 5 entries in 4 categories .
Listen to the listed songs at : www.rusticrelish.altpro.net
1Category 11 - Best Pop Vocal Album
Album : Rustic Relish
2Category 7 - Best Pop Performance By A Duo Or Group With Vocals
a.Be Free Like A Bird
b.Rumble Tumble
3Category 9 - Best Pop Instrumental Performance
Nap In The Couch
4. Category 85 – Best Instrumental Composition
Nap In The Couch
Rustic Relish was released worldwide through APH Records on 20th August 2008 with the album being distributed internationally through CD Baby, USA and 60 plus digital distribution companies like Napsters, Apple itunes, Amazon, Rhapsody etc. Rustic Relish is Abiogenesis’ 2nd Howey album and their first howey album ‘Aeon Spell’ released through Saregama was also listed in the 50th Grammy Awards in 2 categories. Howey is a new music genre developed by Abiogenesis and it is a fusion of Naga folk tunes with various forms of modern music. Another unique feature of Abiogenesis is that they play a new wind musical instrument made of bamboo called Bamhum as a leading instrument invented by Moa Subong, a band member. Rustic Relish was recorded at Soul Speak Studios in Dimapur, Nagaland and the sound recordings were recorded and edited by Imli Subong. Abiogenesis are:Arenla on Vocals and Lead Bamhum, Moa on Bamhum/Guitar/Harmonica, Longden on Lead Guitar, Imli on Drums/Percussions and Kongdir on Bass.
Their last album titled 'Aeon Spell' released through Saregama in June 2007 was also listed in the 50th Grammy Awards in 2 categories.
Field 16 - World Music Category 75 - Best Contemporary World Music Album 4 - RockCategory 16 - Best Rock Performance By A Duo Or Group With Vocals
written by ADWAIT PHADNIS, August 13, 2008
The article states about how music bands can use online presence for their benefit. We have developed an online branding solution for promoting music bands online. Interested bands can get in touch with us at +91-20-640014379.
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