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Kites: A micro opportunity

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Kite making and kite flying are hugely fragmented micro industries with immense potential

A survey conducted in 2007 by Gujarat Industrial and Technical Consultancy Organization (GITCO) , gave an interesting insight into the micro and fragmented business of kite making in Gujarat. The report estimated that Gujarat has a Rs

100 crore kite industry that runs mostly as co-operatives. Other areas in India like Delhi, Mumbai, Kolkata, Lukhnow, Bareily, Jaipur, and Jodhpur are also major hubs of kite making. Given the low levels of skills required and the virtual lack of automation plus the seasonality of the trade, the business is hugely fragmented with low profit margins. However potential does exist in the form of kite festivals, competitions, new material, designs and so on.
International Kite Festivals
Weifand International Kite Festival, China
Bristol International Kite Festival, UK
Borneo International Kite Festival, Malaysia
International Kite Festival, France
Cape Town International Festival, South Africa
Washington State International Kite Festival, US

In Ahmedabad alone, the kite making industry is estimated to a Rs. 40 crore business, which involves around 30,000 artisans and around 20,000 seasonal workers. 70% of the work force involved are women. The production of kites goes around for 10 months a year starting from March to January and artisans in Khambhat, Gujarat, alone produce around 1.5 crore kites in one year. Meanwhile in Jaipur, the kite industry touches the 65 crore mark. Bareilly (Uttar Pradesh) is popular for its bamboo kites and cutting-edge threads (known as reel or line). It is estimated that there are around 30,000 artisans in Bareilly just producing the thread for kite flying. While the usage is extremely seasonal, the production is almost round the year.

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Kites depicting the Indian tri-colour are not approved since after getting torn or damaged they are left lying on the ground.

Ajay Prakash
Founder, Nomad Travels

Process and materials
Indian kites are predominantly fighter kites of the diamond shape and traditionally are heavily dependent on paper and bamboo. Fighter kites are kites that are made not to stay up for ages or pull weights, but to cut down other kites or rather the threads of other kites. So, the emphasis is on a light, easily maneuverable kite on a thread specially coated with abrasive material, traditionally grounded glass.

Types of Kites
Single-line Kites
Dual-line Kites
Fighter Kites
Multi line Kites
Stunt Kites
Sport Kites
Kite Trains

Thematic and occasion-specific kites are also made from cloth. These could be having varied sizes, shapes and messages. This is one area which has a huge potential for international market but has not been concentrated upon too much because of the focus on fighter kites. Show flying is only slowly catching up in the country. Art kites, show kites and power kites (where multiple lines of kites are flown to generate power large enough to pull along other objects including passengers) are virtually unheard of in the country.

Bamboo spars are indispensable for this industry. In fact, the major process and cost of kite making come from making bamboo spars. Then comes paper. Today a variety of material mostly reused plastic sheets are taking over the role of paper. Now, up to 60% of the kites made are plastic kites, replacing the traditional paper kites. Plastic kites are easy to manufacture and are cheap.

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The major hurdle for this industry would be availability of artisans at various places.

- Balbir Gupta
Kite Merchant, Delhi

Kite festivals has given major boost to this industry throughout India.

- Babu Khan
Expert kite maker and kite-train flier

To wind the threads and keep them safe and usable, spools - often made of wood - are used. Plastic and metal spools are also in the market but wooden spools still have major market share.

The tourism angle
The Indian kite industry received a shot in the arm from the tourism activities promoted by various NGOs and state governments. The International Kite Festival is one such event that attract a large number of foreigners demonstrating their kite flying skills. Maharaja Gaj Singh of Jodhpur and Ajay Prakash, founder of Nomad Travels, organized the first International Kite Festival in 1997. A similar festival is also held in Ahmedabad on the occasion of Makar Sankranti. These are also an opportunity for local artisans and manufacturers to showcase their products and skills. At these kite festivals, participants from many countries come to showcase their products and skills. Kite makers from Britain, Belgium, France, Germany, Holland, Japan, Malaysia, Singapore, South Africa and the US, come and participate in these festivals.

The state governments of Rajasthan, Gujarat and Goa are looking to boost this activity to increase tourism and also to provide support to kite manufacturers in those areas.

Kite Patents
The diamond-shaped kite was designed by a US accountant and journalist, William Abner Eddy. After many experiments Eddy filed for a patent for his design of kites on August 1, 1898 and on March 27, 1900, he was granted Patent No. 646375 by US Patent Office. The Eddy diamond remains the most recognizable kite shape in the world.

Interestingly, barely 5 weeks after Eddy was granted his patent, on 1 May 1990, William Totten Woglom was granted a patent for his parakite. Both designs are similar. Maxwell Eden in his book, 'The Magnificient Book of Kites' guesses that both designs drew inspiration from the two-stick bow Malay or Javanse kite that was flown for centuries

The international scene
In the US and Canada, kite industry is estimated to be around $150 million. Countries like China, Korea, Philippines, Japan, Malaysia, Hong Kong, Singapore, Indonesia, Nepal, Pakistan, Afghanistan, Cambodia, US, Canada, France, Germany, UK, Brazil, Mexico, Chile, and New Zealand also have sizable markets for kites.

Comments (5)Add Comment
Online Jobs
written by Palani, February 11, 2011
Irrespective of age kite flying is really a joy. After going through this web portal I recollected my past.

Thanks a lot.
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kite flying
written by jas, May 14, 2010
kite flying is unique..i love it from childhood and it will be passion for whole life..i like to expand it to everywhere..i love to see sky full of kites all around..
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written by Gaurav Mittal, May 02, 2010
I liked the concept of travel associated with kites--Kite Festivals...the name sounds very interesting.
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Mr.
written by Nagesh L. Naidu, April 21, 2010
Very heartening to know about kite flying and industry.
As a sailor I have seen very huge silk kites in butterfly/
insect shapes in China. Old Marconi, ships' lifeboat radios
used to be provided with a cloth box kite, enable the lifeboat
survivors to send a radio message through a thin copper wire
antenna held aloft in high winds by the box kite.

Kites are never flown from ships as that would mean a distress
situation. I would like to see our great big companies come forward
and encourage better quality of kite making and flying festivals.
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written by Swastik Gupta, April 16, 2010
Kite flying is my childhood passion. When I grew up and became an engineer (now a SAP Consultant), it stll remains my passion. I wanted to do business by selling it to distant countries like USA and Stockholm (Sweden). I had taken even a Latai, threads, and half a dolzen of kites to Sweden for my grand daughter on my last visit to Sweden to my son. It was facinating to see the enthusiasm and eagerness of of the children and their parents to see a flying kite. I am eager to expand it as a business. If anybody is interested please contact me on phone or mail
ph. 919903792481
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