You create / buy media space for ads on unexplored spaces and sell them to clients:
On-vehicle ads: You offer a one-stop solution (designing to printing) to clients for ads on vehicles used by the general public; you pay the vehicle owners from your commission.
Ads on photocopy backs: You offer clients bulk ads – for schemes or discount coupons aimed at college students – behind photocopied study notes.
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| Raghu Khanna |
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| Harsh Narang |
Is this for me
A. On-vehicle ads: You need high skills in car wrapping. You should be able to sell ad space on cars to B2C companies.
B. Ads on photocopy backs: You must be good at sales. You need just-right printing technology to ensure the ads are visible, but don’t disturb the students. You must be methodical to run a multi-college operation.
Insight
“You see problems and issues only when you deviate from your goals. Be focused and determined and you can achieve anything. Failure is a state of mind,” Raghu Khanna, Cashurdrive.
“It is important to understand what the consumer/client wants. Efficiency on a daily basis is necessary here,” Harsh Narang, PhokatCopy.
How it was done
Inspired by trucks stuck in traffic jams, Raghu Khanna started Cashurdrive in September 2008 with Rs 12-15 lakh. By April 2009, he broke even. Today, he wraps 300-400 vehicles daily, with projects like CWG with him.
Started by Harsh Narang in June 2009, PhokatCopy offers “free photocopies” to students, which are subsidised by revenue from ads behind each sheet.
Investment - A. Rs 12-15 lakh, B. Rs 4-5 lakh.
Avg. Break even - A. 6-12 months, B. 1 year
Margin - A. NA, B. 20-30%
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