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Is this for me
A person with sound internet marketing, web designing skill can start this venture or else a competent team of web marketing professionals, designers may start the venture.
Insight
"Today, we have the choice to shape our tomorrow. Every product that we buy has a story to tell. By buying products that tell a green and good story we choose a future that is green and good for all of us," Aparna Bhatnagar, Green & Good Store.
How it was done
Aparna Bhatnagar, the founder of Green & Good Store worked in different NGOs, Seva Mandir and her voluntary services made her realize that there were many NGOs, green entrepreneurs, artisans who make amazing, high quality products and the sale of these products is an important source of fundraising for them. However, they find it difficult to market their product due to financial and geographical constraints. She felt that by incorporating these products, that have a positive environmental and social impact, into the daily lives of people, she could make difference. She started trying to change the way she lived, the way she shopped. It was tough as there was little information on what these products were, their impact and where one could find them.
Investment- Rs 6-7 Lakh
Avg. Break even- 3-5 years
Margin- 20%
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