You offer unique rewards packages on technology platform (managed by your company) customised for mid- and large-sized corporations for them to offer to their employees. The packages are in the form of exclusive discount deals on products and services. The business aims to create a marketplace where corporate employees get to enjoy extraordinary discounts and the merchants gain access to an excellent high volume sales channel for their products
and services.
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Is this for me
Positive attitude and resilience to bad news are the most important attributes for surviving and succeeding in this business. New ideas take time to get accepted, especially if you are not spending a fortune to promote them! As for skills, this is all about sales. Sell the concept to the corporate and sell the idea to the merchants. Street smartness is a must.
Insight
“Always pitch your idea at the decision maker. Beware of Gatekeepers,” Anshul Gupta, Privilege Corner.
How it was done
After his MBA from ISB, Anshul Gupta was with a very successful start-up in the online demand aggregation/ private sale model space. He understood that the model could be replicated in B2B settings and co-founded Privilege Corner.
Investment - Rs 30 Lakh upwards
Avg. Break even - 6-12 months
Margin - 25% approx.
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