You start an online and broker driven physical exchange. Companies become members of your exchange and offer goods/services, which are valued in ‘Barter Credits’. Other members can get these goods/services in lieu of their own goods/services, without spending any cash. You get 5-10% of the volumes of the ensuing trades.
Members of your barter exchange pay you 5-10% of the value of the trade volume on every trade, just like in a share market.
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Is this for me
You need practical knowledge of how and what businesses trade with each other, technical expertise to run an online exchange, a solid business development and brokers’ team, and high quality branding collaterals.
Insight
"Use of better technology will build credibility and transparency for you among your clients, which will be important in your obtaining an edge," Rohit Mahajan, Ormita India.
How it was done
Rohit Mahajan bought the India operating licence from Ormita Commerce Network, and after a year of homework, launched his exchange in April 2010 with a big office. In six months, he already has 800-odd members, including some top media companies. He plans to expand further using the franchise route.
Investment - Rs 30-40 Lakh
Avg. Break even - 3-6 months
Margin - 25-40%
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