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License India, part of Franchise India Group, today unveiled a report on "Business of Sports" in India with collaboration of FICCI. A comprehensive analysis on the emerging importance of sports licensing in India, the report encapsulates the different facets of business opportunities in the domain of sports across various disciplines.

Key findings of the License India Report:

â—¦India's sponsorship market is estimated at $ 250 million per year

â—¦TV rights worth over $350 million per year

â—¦Recent success of non conventional sports in the country like Formula1, Tennis and Badminton highlights the serious proposition that sports offers in India

â—¦Coming of mega sporting events like Common Wealth Games 2010 Delhi, ICC Championships and F1, to the country opens a huge opportunity for Licensing business

On the unveiling of the Whitepaper, Ritu Marya of Brand Licensing Magazine & Director, License India, said, "Sports in India has been an extremely important sector from time immemorial and the country has displayed immense potential for the same. Yet, the sector could not flourish as the global sports arena due to undercapitalisation. Licensing is the perfect business answer for sports bodies to find funding which is otherwise hard to come by for sport support. I am positive that this report will provide insightful information for investors as well as the sports fraternity and positively impact the sector in the coming years."

The white papers showcase some of the international case studies on sports licensing in the US and UK, it also evaluates the importance and emergence of sports licensing as a business opportunity worldwide. The reports also features about some of the key successful licensing models adopted by various sports organization like NASCAR, NBA, MLB,NFL, PGA and WWE.

Source: Indiaprwire

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