Cooliris, Inc. announced the Cooliris Publisher Network, a brand new way of online advertising that launched in conjunction with the Infiniti G Convertible ad campaign. The campaign is being run across multiple sites.
Teaming up with OMD and Infiniti, Cooliris has created a solution that allows publishers to present media advertising on a streaming, infinite 3D Wall of content. Compared to traditional HTML interfaces, the Cooliris solution boasts a 4-fold increase in content selection and up to 12.5 times increase in overall content consumption.
The Publisher Network leverages the Cooliris Embed Wall, an embeddable Adobe Flash-based version the Cooliris browser plugin that provides a faster way to browse photos and videos by displaying content on an infinitely scrollable 3D Wall. Premium publishers can now post the Cooliris experience directly into their websites, drive more views and engagement of their content, while also gaining supplemental revenue opportunities.
Source: PR Newswire

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