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Minda Industries Limited (MIL) launches the 4 wheeler variant of its battery brand "Vroom"

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Available in three main variants - Vroom 48, Vroom 36 and Vroom 24 

Minda Industries Limited (MIL) introduced the 4 wheeler variant of its automotive battery brand “Vroom” in the market. This is the second phase of the launch wherein batteries for 4 wheelers have been introduced across India. According to the company, the 2 wheeler batteries are already available across the country and have already captured close to 5% of the OEM market share. The batteries aim to cater to the growing demand of quality batteries both from OEM’s as well as the replacement market.

Vroom is being manufactured in a plant in Pantnagar, Uttranchal, set up with an investment of Rs.40 crores. The batteries are being produced in technical collaboration with FIAMM SpA of Italy.

Vroom 4 wheeler batteries have been launched with three main variants - Vroom 48 with 48 months of warranty, Vroom 36 with 36 months of warranty and Vroom 24 with 24 months of warranty, depending upon the model and the type.

Vroom 48 has 20% additional starting power. Its salient features include the rapid energy recovery with tough driving conditions. Vroom 48 is available in two capacities, 32 Ah and 35 Ah. Vroom 48 with 32 Ah is available for Rs 4060 and Vroom 48 with 35 Ah is available for Rs 4,475.

Vroom 36 months comes in two capacities of 32 Ah and 35 Ah in the price range of Rs 3,280 and Rs.3,620 respectively.

Vroom 24 is available in four different capacities – 32 Ah is available for Rs 2,840; 35 Ah is available for Rs. 3,150; 50 Ah is available for Rs 4,700; and the highest capacity 60 Ah is available for Rs 4,895.

Source: IndiaPRwire

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