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Global Interactive Malls has launched its first e-commerce portal www.magazinemall.in to provide the dual benefit of flexibility of online magazine shopping and the reading pleasure of print publications. This is the first of its kind in India based on the products/services offered, the target demographics, the reach strategy, the portal design and functionality, with a full cycle delivery fulfillment model.

Said Sandeep Kumar, Founder and CEO, “Magazine Mall is an “aggregation platform for readers” which provides a ‘One-stop’ subscription management solution across interests, age groups and publication categories.” The solution entails an e and m- commerce platform targeting urban middle class Indians, aged 18-65 years.

While existing sales channels i.e. newsstands and book stores are severely challenged for space, making the entry of new and upcoming publishers much more expensive and difficult, intra-city parking and commute is making the news stand browsing behavior a thing of the past.

Says Jay Vikram Bakshi, mentor and evangelist, “We will encourage publishers to take advantage of the new ‘e-bricks’ distribution model that will aggregate various titles from different publishers, and ‘ship box’ a choice of publications ordered by an individual, family, institution or customized for a Corporate.”

Magazinemall.in has entered into agreements with more than 16 leading publishing groups covering over 150 leading publication titles and is in active discussion with more. The company has also tied up with various industry leaders as eco-system partners viz. Overnite Express, one of India’s largest delivery companies, for logistics and delivery, the site is powered by Pugmarks, India’s top portal developer and by CC Avenues, India’s largest third party payment gateway. The online customer acquisition and loyalty management is partnered with iMint, India’s largest online rewards company.

The first warehouse and logistics hub of Magazinemall.in is located at Gurgaon, a New Delhi suburb, 20 minutes from the New Delhi airport.

Source: Business Wire India

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