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Reduces bandwidth requirements significantly for delivery of online video ads

Bangalore-based Jivox announced the release of a technology that significantly reduces bandwidth requirements for the delivery of video advertisements.

Vijayachandran Mariappan, Head – Video Technology at Jivox said, "We effectively reduce the bandwidth requirement of our Ad delivery network by using advanced compression algorithms for ads created using the Jivox portal or existing TV commercials uploaded to our portal.”

“The delivery process of the ad from our server to the Jivox Video Ad Player implements this technology. Besides powering publishers who already have video content, the Jivox Video Ad Player enables publishers who do not have video content to display video ads", added Mariappan.

Jivox powers advertising on several video content sites including Big Adda, BigFlix, My Popkorn, Rajshri, Sulekha and Sify Max. Jivox also powers advertising on few sites that do not have video content sites including Sify News, Aaj Tak and India Today.

The video advertisement creation service is available at www.jivox.co.in and is free for advertisers. Billboard and true video ads can be created using powerful editor tools that allow a custom combination of fonts, colors, text, image sizes and audio to be created and embedded in ads. The ad can be immediately published on the Jivox publisher network, which includes top tier publishers with over 15 million unique visitors (and growing) from the resident and non-resident Indian demographic and a total of over 55 million viewers world-wide. After publication, advertisers can monitor the impressions, click-throughs and promotion performance of their ads in real-time and tune their ads to optimize their performance – all via a self-service interface on the web.

Source: IndiaPRwire

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