There are close to 150 brand naming companies in the world. And none worth naming in India. Two ad men have decided to fill this growing need gap for specialist namers by setting up Albert Dali Naming Consultants.
Albert Dali is India's first End-to-End Naming Outfit targeted at anyone in the market for a trademarkable, domainable, positionable, communicable and sustainable brand name. Founded by 3-time Copywriter of the Year, Anantha Narayan (Ex Contract, McCann, Mudra, RK Swamy, Orchard and Co-Founder & CD of 1pointsize), and Consultant Creative Director of Orchard Bangalore - PC Muralidharan (Ex Mudra, Euro RSCG & Contract), the brand new start up is a virtual naming collective that will leverage the power of the Internet to deliver names in any language, for any client, anywhere in the world.
Explains Murali, "If you add up all the words, of all the languages spoken on Planet Earth, you'll end up with less than 10 million words. In the last quarter of 2009 alone, 11 million domain names were registered. So clearly words are in short supply. And there's a huge demand world over for newly invented names that are meaningful and easy to pronounce. That's where Albert Dali comes in. We feel, India, has enough linguists and wordsmiths to feed this global greed. "
Adds Anantha, "Why just India? By virtue of being the world's first brand naming collective, we have access to some of the finest names in naming in Shanghai, London, Minnesota and New York. If an Indian brand wants to go global, we are best suited to handle the christening."
Albert Dali is a one-stop shop for Name Creation, Name Critique, Name Audit, Name Trademarking, Name Booking, Name Seeding and even Name Numerology.
"A name is a tricky thing. It's the shortest story of the brand. If you get it right, you get a ready-made advertising idea and a head start. If you get it wrong, you end up with Just Another Name. In these times when every buck counts, a good name can save lotsa marketing moolah."
"The time tested way to get a good brand name is to go to a naming specialist. That's what companies do in America. Over time, it's bound to get replicated here," argues Anantha.
Source: IndiaPRWire
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written by richa, August 03, 2010
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