DARE - Because Entrepreneurs Do

International collective buying portal Groupon has acquired SoSasta.com, one of the online shopping brands in India. Groupon, a Chicago-based e-commerce website has presence in over 40 countries.

Speaking on this occasion, Ananya Bubna remarks, “I believe it's going to be a phenomenal partnership which will eventually lead to thousands of satisfied merchants and millions of happy customers without holes in their wallet.” SoSasta is now a name which will be held in international repute. With the Groupon identity attached to it, the product immediately receives delightful leverage which gives SoSasta an edge in the Indian e-commerce market.

SoSasta, now to be re-branded as Groupon India, will customize the Groupon services as per the Indian consumers need. It will be adding better deals, more product verticals, and explore newer avenues to delight the customer. The new investment in SoSasta will generate employment opportunities nationally. Energetic, passionate, and innovative resources are required who will inspire more talented candidates to join the brand.

SoSasta.com is now giving discounts in 11 cities. It will continue to look at new territories for organic growth and will focus on expanding more local, hyper-targeted deals to subscribers. Ideally, it plans to reach out to every prospective buyer in the country. Groupon now aspires to rule in the e-commerce and m-commerce market nationally.

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Group Buying in real estate properties
written by Shivarama, February 24, 2011

Group buying is one of the major pricing mechanisms in which retailers can offer low group rates due to a saving on transaction costs and its target consumers are those with lower sensitivity on waiting time. Under group buying, group size significantly affects the waiting cost to which consumers have different tolerances.
Unfortunately, group buying for luxury items/ real estate has not been adequately explored.

http://dealmela.in - India's first dedicated real estate group buying portal hopes to bridge this gap.

We are in the process of launching a group real estate buying portal viz. dealmela.in (under beta) based on the following propositions:

a) Bulk discounts based on number of user sign ups. We intend to target builders at the pre-launch phase / slow moving real estate items
b) Project Based user communities who can then leverage their combined might to negotiate discounts from builders.
c) Time - bound / Last minute deals with call for immediate action driven by fear of deal loss.
d) Pre-qualified private buyers club with access to "exclusive deals" (suitable for situations where sellers do not intend to leak the "discount" in the market for fear of underpricing their product for willing buyers.

We are looking for associates/ partners prior to the launch of this site (still under development). Please call Shivarama on 09930996966 for further discussion.

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