IBM announced it plans to shift US$100 million investment over the next five years into a major Research effort which aims to advance mobile services and capabilities for businesses and consumers worldwide.
IBM is investing to create technology in its labs that bring simple, easy-to-use services to the millions of people who have bypassed using the personal computer as their primary method of accessing the Internet, and instead use their mobile devices for managing large forces of enterprise field workers, conducting financial transactions, entertainment, shopping, and more.
Through this effort, IBM is aiming to drive new intelligence into the underpinnings of the mobile web to create new efficiencies in business operations and people’s daily lives. The three focus areas for IBM’s research investment are: emerging market mobility, mobile enterprise enablement, and enterprise end-user mobile experiences. Analytics, security, privacy and user interface, and navigation will be concentrated on across the Research effort.
Emerging Market Mobility
For the 83 percent of the world that does not have easy access to the Web since via PCs, IBM is helping mobile phone users become more productive. In these locations, there is a dearth of skills, such as technological and language literacy; a lack of infrastructure, such as reliable electrical power; as well as limited availability of smartphones.
In one such project, IBM Research – India has established a pilot program that allows people, including farmers, repairmen, small business owners, and consumers, to post, retrieve or exchange timely information via voice on cellphones.
Mobile Enterprise Enablement
Low cost, high bandwidth, wireless access, and PC-like information processing power are accelerating the use of mobile phone. According to IBM's Institute for Business Value, the number of mobile users will have grown by 191 percent from 2006 to 2011 to reach approximately one billion users.
Enterprise to End-User Mobile Experience
“Mobility and the associated analytics will change virtually every enterprise business process,” said Paul Bloom, chief technology officer, IBM Telecom Research. “It will change the relationship between enterprises and their customers, their employees and their partners.”
Source: India PRwire
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