Hexolabs released Twitguru (www.twitguru.com), a 'human powered ad network' on twitter. According to the company, it is an online advertising and marketing platform. The user evaluates and endorses the product to his fellow tweeple (twitter users). For the advertisers, this tool could be effective for product launches and promotions with a small ad budget. Twitguru can also be used to distribute gift coupons, product launch gifts or festive discounts.
Advantages of twitguru over other channels are many. Twitguru never spams. Since the user does it at his will, followers aren’t spammed with automated ad tweets. Twitguru gives tacit publicity to the product; the human powered cycle makes the user think, talk and search for the product, consequently increasing its brand visibility. The viral information network of twitter, assists twitguru to act as an effective word-of-mouth marketing tool. The twitguru campaigns start with budgets as low as $100. It is for everyone from FMCG products, life style products, personal health care, bakery, confectionary to Airlines.
Source: India PRwire
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