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Dabur India Ltd, a name significant in the country's natural health care industry, today enters into an agreement with Mumbai-based Ajanta Pharma Limited to acquire Ajanta’s over-the-counter (OTC) energizer brand ’30-Plus'. Elaborating the objective of the deal, PD Narang, Group Director of Dabur India Ltd says, “We are very happy to announce the acquisition of ’30-Plus’ brand. For every acquisition that we make, we look at synergies which can complement Dabur's existing portfolio. The acquisition of '30-Plus' is part of an aggressive strategy to build capability on the OTC health care business and I am confident that this transaction will help us in our endeavor to further strengthen our portfolio in this category”. 30-Plus is one of the oldest and strongest health care energizer brands in the country. Dabur has identified health care as a key growth area for the future and is lining up a host of initiatives for this segment going ahead. Byas Anand, Head-Corporate Communication, Dabur informs us the company is now focused on quickly seizing attractive opportunities this transaction has created towards increasing its presence in the OTC health care market.

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