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Startup Saturday Inspiration and Insights

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Knowledge, Ideas on starting up, online / affiliate marketing, funding, and product demos

Even though it being Ganesh Chaturthi and Eid, Startup Saturday had many entrepreneurs and aspiring entrepreneurs turning up with their irrepressible spirit.

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Startup Saturday (SS) Mumbai’s theme was ‘Kick-start Your Dreams’. Aditya Mishra, India sales ops, Core Banking Products, TCS – discussed about key concepts and clear answers for FAQs on B2B sales quoting from his personal experiences.

How to start your startup? - was the next session. Rahul Agarwal, CEO, Ideal Insurance catered to the most common challenge of identifying the right structure and understanding legal compliance while starting up. Sanjay Mehta, Jt CEO, Social Wavelength spoke on team expansion. Later, the event ended with lightening pitches by - Cycle Chalao, Travela and Minkle.

In Kolkata, Nitesh Ambuj presented a web based tool – ContextMine which can be used by startups, bloggers and professionals to track their markets, product niches and competitors, and has been developed in India by US based - eForce. This tool is used to track keywords in the world of social media. It was followed by a open house discussion on various topics.

SS Bangalore showcased the theme - Making Money Online. Suresh Babu gave some tips on ‘Maximizing returns on the web with minimum investment’. by sharing how free online tools like Google Places and social media tools can help businesses gain more visibility online. He discussed about how we can set up a website for a company through a blog.

The next talk ‘Affiliate Marketing’ by Raghavendra Satish Peri, an affiliate marketer, was about the huge potential of affiliate marketing (AM) of businesses online and about various money making AM networks like ShareASale and Affiliate Curry. The session ended with 3 lightening pitches by – Breakthrough Venture Consulting, Saarthi Consulting and MentorSquare - platforms for the startups to gain support & mentoring.

SS Pune was based on the theme - funding. The first talk was by Ganesh Natrajan of Zensar technologies who spoke about clarity and confidence required in value proposition to get it across the table. Apoorv Sharma of Indian Angel Network (IAN) spoke next about IAN. This was followed by a speech by Vikas Kumar, co-founder of Brainvisa who emphasized upon writing down a crystal clear, investor-oriented business plan.

Lastly, Kaushik Gala, BDM for venture centre, NCL spoke about the friendly schemes run by government to nurture entrepreneurs, like the SIDBI Risk Capital Fund and CGTMSE.

In SS Delhi, Vinay Chadha of GVC Systems gave a demo of his products in electronics and mobile communications which include a device for the train drivers, to turn on the lights at a yard just when the train comes in, and turn them off when they leave. The next talk was by Rabi from iDubba which is trying to create a social network around the TV viewing habits of people. Then there were lightening pitches and networking sessions.

Hope you enjoyed this brief roundup. Do reserve the second Saturday of every month (9th October next) and be there!
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Startup Saturday is an initiative by HeadStart to provide entrepreneurs in each city with a monthly community driven forum that is structured in agenda but open in discussions. A Startup Saturday provides a forum for entrepreneurs to discuss, present, network and learn from peers, prospective customers, adopters, partners and investors. Currently SSs are held in Bangalore, Delhi, Hyderabad, Pune, Kolkata, and Mumbai, on the second saturday of every month. http://headstart.in/Inputs from Chaitannya Mahatme, Himanshu Chanda, Ramanuj Mukherjee, Ritesh Goel & Swati Ramnath

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