DARE - Because Entrepreneurs Do

Indian SMEs are experts in their core areas, but when it comes to other non-core areas like marketing, logistics etc., they struggle to find their way. These non-core areas are, however, critical for the growth of their business. This is where DARE steps in with its CEO Mentoring Clinic.

The CEO Mentoring Clinic brings together experts from different domains - Logistics, Marketing & Branding, Finance, HR, IT – to talk about their work experience and answer queries from entrepreneurs.

At Nashik, the event was conducted on 29th April, 2011 at the Gateway Hotel, Ambad and received an overwhelming footfall of about 125 CEOs and business owners. The inaugural address was given by Venkat R. Venkitachalam, CEO- BizSol.

Event Highlights
Nashik, the little town in the Sahyadris which is about a 30-minute flight from Mumbai, is a hub for engineering and automobile industries, and one of the fastest growing industrial hubs in Maharashtra.

Given the importance of logistics and infrastructure, the audience  engaged with the logistics mentor, Chandrashekar Pitre, Senior Director for Marketing, DHL with loads of questions. He plunged into an impromptu lesson on the economics of scale and demand and supply. Habeeb Nizamuddin, Marketing and Branding Mentor from Lodestar talked about how branding is more than advertising. “You build a brand to speak to your customer since you yourself cannot speak to each of them directly,” he explained.


The unanimous opinion of the audience was that technology is becoming expensive. CEOs were urged by the panelists to look at technology as a long term performance investment and not as a short term profit and loss item. The other members of the panel were Kashif Khan, CRISIL (finance mentor), Utkarsh Bedmutha, Karma Consultants (HR mentor), Dr Rajeev Papneja, ESDS Software Solutions Pvt. Ltd.(IT mentor).


Five such meetings of the Mentoring Clinic have also been conducted in Ludhiana, Chandigarh, Agra, Coimbatore, Pondicherry with DHL Express presently sponsoring the event. In the long run, they are sure to help businesses zoom ahead. 

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